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Global Marketing
Chapter 10
48
Marketing
Undergraduate 4
11/20/2013

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Term
Corporate Governance
Definition
The processes, policies, and laws that govern organizations to establish accountability and try to eliminate conflicts of interest associated with principle-agent problems
Term
Board of Directors
Definition
a group of individuals, either elected or appointed, that oversees the activities on an organization or corporation and formally represents the firm's shareholders
-Interest in the long-term well-being of the firm
-Bring prestige
-Bring resources
-"You're Fired!"
Term
Stakeholders
Definition
individuals and groups that have an interest to stake a claim in an organization
Term
Key Stakeholder
Definition
SHAREHOLDER
Term
Agency Problem
Definition
the interest of indivuals that act as agents to manage the company may not align with the interest of the firm's stockholders
-conflict of interest
-CEO vs. Firm
-Short term vs. long term
Term
Duality
Definition
When the CEO is also Chairman of the BOD
Term
Inside directors
Definition
members of the BOD that are generally employed inside of the organization
Term
Outside directors
Definition
Member of the BOD that are not employed by the organization
Term
Accountant
Definition
approve financial objectives
Term
Lawyer
Definition
ensure compliance with law
Term
Advisor
Definition
provide advice on strategic issues
Term
Activist
Definition
ensure the rights and interests of stakeholders
Term
HR manager
Definition
monitor the CEO; Hire; fire; compensation
Term
Agent
Definition
Bring new connections to the local firm
Term
CEO Compensation
Definition
a function of the competitive wages that other corporations would offer for a potential CEO's services
-Board will face considerable scrutiny from investor if CEO pay is out of line with industry norms
Term
CEO Compensation Generally Includes:
Definition
Guaranteed salary
Cash bonus
Stock options
Term
Why do some CEO's command HUGE compensation
Definition
-Tournament theory: who you've beaten to get the job
-Human Capital: What you know
-Social Capital: WHo you know
-Firm performance prior to appointment: how badly the fimr needs you
Term
CEO Compensation includes
Definition
-Guaranteed Salary
-Cash Bonus
-Stock Options
Term
Leveraged Buyout
Definition
a company that is purchased through significant debt (purchased than taken off the stock market)
Term
Corporate Raiders
Definition
an individual or firm that purchases stock in another firm with the goal of an eventual takeover

-Increase shareholder value
Term
Hostile Takeover
Definition
an attempt to purchase a company that is strongly resisted by the targeted firm’s CEO and BOD

-increase shareholder value
Term
Shark Repellent
Definition
defenses against takeover attempts

-Increase shareholder value
Term
White Knight
Definition
a firm that rescues a target firm by offering a friendly takeover so an alternative to a hostile one

-increase shareholder value
Term
Greenmail
Definition
an unfriendly firm forces a target company to repurchase a large block of stock at a premium to thwart a takeover attempt
Term
Poison Pill
Definition
an attempt to make the firm’s stock unattractive to raiders by letter shareholder buy stock at a discount
Term
Golden Parachute
Definition
a financial package given to executives likely to lose their jobs after a takeover
Term
WHy DO shareholders matter?
Definition
Stakeholders cam make it either more difficult or easier to execute a strategy
Term
Stage 1
Definition
Obedience and punishment orientation (How can I avoid punishment?)
Term
Stage 2
Definition
Self-interest orientation (What's in it for me?)
Term
Stage 3
Definition
Interpersonal accord and harmony
Term
Stage 4
Definition
Authority and social order- maintaing orientation
Term
Stage 5
Definition
Social contract orientation
Term
Stage 6
Definition
Universal ethical principles
Term
CSP (Corporate Social Performance)
Definition
The degree to which a firm's actions honor ethical values that respect individuals, communities, and the natural environment
Term
6 dimensions of CSP
Definition
Community
Product quality/safety
Diversity
Employee Relations
Environmental
Corp. Governance
Term
Why do CEO's make bad decisions?
Definition
1. Identify the problem
2. Establish decision criteria
3. Weigh decision criteria
4. Genereate alternatives
5. evaluate the alternatives
6. Choose the best alternatives
7. Implement the decision
8. Evaluate the decision
Term
Rational Decision making sounds great for CEO's, but...
Definition
Many strategic decision are not presented in obvious ways
Assumptions of problem and alternative clarity
Assumptions of no time or cost constraints
Assumptions of accurate information
Term
Bounded Rationality
Definition
Limited info + Limited Processing Capability + Limited Time
Term
Anchoring and Adjustment
Definition
bias occurs when individuals react to arbitrary or irrelevant numbers when setting financial or other numerical targets
Term
Availability
Definition
Bias occurs when more readily available info is incorrectly assessed to also be more likely
Term
Escalation of commitment
Definition
bias occurs when individuals continue on a failing course of action even after it becomes clear that this may be a porr path to follow
Term
Fundamental Attribution Error
Definition
Occurs when good outcomes are attributed to personal characteristics but undesirable outcomes are attributed to external circumstances
Term
Hindsight
Definition
Bias occurs when mistakes seem obvious after they have already occurred
Term
Judgements about correlation and causality
Definition
bias occurs when individuals make inaccurate attributions about the causes of events
Term
Misunderstandings about sampling
Definition
bias occurs when individuals draw broad concolusions from small sets of observations instead of more reliable sources of information derived from large, randomly drawn samples
Term
Overconfidence
Definition
Bias occurs when individuals are more confident in their abilities to predict an event than logic suggests is actually possible
Term
Representativeness and framing
Definition
bias occurs when the way information is presented alters the decision an individual will make
Term
Satisficing
Definition
occurs when individuals settle for the first acceptable alternative instead of seeking the best possible decision
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