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Global Marketing
Chapter 9
24
Marketing
Undergraduate 4
11/20/2013

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Term
Executing
Definition
how well a firm implements that strategies that executives create it
-Structure
-Control processes
Term
Division of Labor
Definition
The process of splitting up a task into a series of smaller tasks, each of which is performed by a specialist
-all about efficiency
-but can also create challenges
Term
Organizational Structure
Definition
How tasks are assigned and grouped together with formal reporting relationships
-Alignment, Alignment, Alignment
Term
Vertical Linkages (building block for organizational structure)
Definition
Relationships within an organizational structure that show the lines of responsibility through which a supervisor delegates authority to subordinates, oversees their activities, evaluates their performance, and guides them toward improvement when necessary
Term
Horizontal Linkages (Building block for organizational structure)
Definition
Relationships between equals in an organization
Term
Unity of Command
Definition
Helps map out the vertical linkages
Each person reports to 1 and only 1 person
Term
Informal Linkages
Definition
Unofficial relationship such as personal friendships, rivalries, and politics
Term
Simple structure
Definition
do not rely on formal systems of division of labor, and organizational charts are not generally needed. If the firm is a sole proprietorship, one person performs all of the tasks that the organization needs to accomplish. Consequently, this structure is common for many small businesses
Term
Advantages of simple structure
Definition
Flexibility offered by simple structures encourages employees' creativity and individualism
Term
Disadvantages of Simple structure
Definition
A lack of clear guidance from the top of the organization can create confusion for employees, undermine their motivation, and make them dissatisfied with their jobs
Term
Functional Structure
Definition
Employees are divided into departments that each handles activities related to a functional area of the business, such as marketing, production, human resources, information technology, and customer service
Term
Advantages of functional structure
Definition
-Each person tends to learn a great deal about their particular function
-Tends to create highly-skilled specialists
-Grouping everyone that serves a particular function into one department tends to keep costs low and create efficiency
-Conflicts are rare
Term
Disadvantages of Functional Structure
Definition
Executing strategic changes can be very slow when compared to other structures
Term
Multidivisional Structure
Definition
employees are divided into departments based on product areas and/or geographic regions. General Electric, for example, has sic product divisions: Electric, capital, home and business solutions, healthcare, aviation, and transportation
Term
Advantages of Multidivisional Structure
Definition
-Allows a firm to act quickly
-Helps an organization to better serve customers’ needs
Term
Disadvantages of Multidivisional Structure
Definition
-Empowering divisions to act quickly can backfire if people in those divisions take actions that do not fit with the company’s overall strategy
-They tend to be more costly to operate than functional structures
Term
Matrix Structure
Definition
Firms that engage in projects of limited duration often use this structure. Employees can be put on different teams to maximize creativity and idea flow. As parodied in the movie Office Space, this structure is common in high tech and engineering firms
Term
Advantages of Matrix structure
Definition
-Maximizing the organization’s flexibility
-Enhancing communication across functional lines
-Creating a spirit of teamwork and collaboration
-Developing new managers
Term
Disadvantages of Matrix Structure
Definition
-Violates the unity of command principle because each employee is assigned multiple bosses
-Potential for conflicts to arise among project managers
Term
Boundaryless Organization
Definition
an organization that removes the usual barriers between parts of the organization as well as barriers between the organization and others
-This term was created by former GE CEO Jack Welch
-Making progress toward being boundaryless can help an organization become more flexible and responsive
Term
Why might an organization change its structure?
Definition
Slow decision making
Poor performance
Misalignment
Too complex
Term
Output control
Definition
a focus on measurable results within an organization. Often, output measures are the basis for punishments and privileges/rewards
(Professors in the College of Business and tenure)
Term
Behavioral Control
Definition
A focus on specifying the action that ultimately lead to results
(Attendance in 4970; influences your behavior (You show up to class more) and theoretically leads to better output measures (test scores))
Term
Clan Control
Definition
Relying on shared traditions, expectations, values, and norms to lead people to work toward the good of their organization.
-Informal
-Used in creative settings (Where output is hard to measure)
(Google 20% of work week devoted to own new projects)
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