Shared Flashcard Set

Details

Global Marketing
Lecture 6
8
Marketing
Undergraduate 3
05/13/2010

Additional Marketing Flashcards

 


 

Cards

Term
Ethnocentrism
Definition
the tendency to prefer products or people of one's own culture over those from other countries
Term
Countries that Population is growing- US Companies may move to...
Definition

1. India

2. China

3. Indonesia

Term
Three Largest Cities to Market In...
Definition

1. New Delhi, India

2. Mumbai

3. Tokyo

Term
Gross Domestic Product
Definition
- the market value of a nation's total output of goods and services for a given period; an overall measure of economic standing
Term
Economic Differences Affecting International Marketing
Definition

- standards of living

- credit

- buying power

- income distribution

- national resources

- exchange rates

Term
What is the easiest way for a company to enter into international trade?
Definition
Exporting
Term
exporting agent
Definition
- a person who arranges for two companies to trade - no title over goods
Term
exporting merchant
Definition
- person that takes title to goods and tries to sell goods to other countries
Supporting users have an ad free experience!