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| promotion mix/ads direct marketing |
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Definition
| efforts by a company to reach distribution channels and to target customers through communications such as personal selling, advertising, public relations, and direct marketing |
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Definition
pull-a promotional strategy designed to create buyer demand that will encourage distribution channel members end users
push- promotional strategy designed to pressure distribution channel members to carry a product and promote it to final users |
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| adapting products for markets |
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| process of marketing communication |
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Definition
| encoding>decoding>feedback |
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| idea of their company put into words |
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| consumers decode the message into a meaning |
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| physical flow of product (distribution) |
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| can you control from production to consumption |
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| intensive-Distribution channel in which a produce grants the right to sell its product to many resellers, selective-,exclusive-distribuition channel in chichi a manufacturer grants the right to sell its products to only one or a limited number of resellers |
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| process of assessing a companies ability to produce enough output to satisfy market demand |
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| practice of buying from another company a good or service that is part of a company value added activities |
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| manufacturing when benefits out way costs of paying someone else. |
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| everything made one place |
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| facilities layout planning |
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| deciding the spatial arrangement of production processes within production facilities |
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| owning companies that do the same thing |
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| extension of company activities into stages of production that provide a firms inputs or absor its output (forward integration) |
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| citizens who work abroad for home country |
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| staffing policy in which the best qualified individuals, regardless of nationality, manage operations abroad. |
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| staffing policy in which individuals from the host country manage operations abroad |
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Term
| phases of human resource planning derecruitment+ def |
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Definition
| process of forecasting a companies human resource needs and its supply. 1st phase taking an inventory of a companies current human resources -that is, collecting data on every employee. 2nd estimating companies future hr needs. |
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| psychological process affecting people living abroad that is characterized by homesickness, irritability, confusion, aggravation, and depression |
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| psychological process of readapting to ones home culture |
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