When there is an important question you want/need to know the answer to
Common program with not much evidence
Uncertainty about which alternative strategy to use
Key question that underlies a lot of different programs
About to roll out a big new program, important design questions
Timing--not too early and not too late:
Test once basic kinks have been taken out
Before rolled out on a major scale
Program is representative not gold plated
Time, expertise, and money to do it right
Develop an evaluation plan to prioritize
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