Use 5 screens at once - experience distress when kept away from electronic devices.

Generally tolerant of sexual/gender diversity.

Want jobs that provide social impact.

Less healthy, more obese than previous generations.

25% of North American population.

Older moms (33), longer life expectancy.

Social justice focus, altruistic.

Care about their parents' values.

High formal education, technology ability.

Wealthier parents, fewer siblings, more entertainment options.

High expectations for self,

High expectations for employers,

Ongoing learning, goal orientation,

immediate responsibility, savvy with money,

want for jobs to fit family/personal life,

comfort with technology, celebrate diversity,

optimistic/realistic, self-inventive,

individualistic, rewrite the rules,

irrelevance of institutions, internet dependent,

multitask fast, nurtured,

friends=family.

Independent, enjoy informality, entrepreneurial,

seek emotional maturity, autonomous,

unceremonious, materialistic,

pretentious, arrogant, condescending,

overconfident, critical

Want balance and time with their children,

job changers,

accept diversity, self-reliant, reject rules,

mistrust institutions, latch-key kids,

angry with their parents,

"Friends" generation