Behaviorism 

pgs. 12-16

psychology should study only observable behavior

stresses the importance of environment over heredity

pioneered animal research

John B. Watson (founder)

Edward Thorndike 

B.F. Skinner 

Social Psychology 

pgs. 20-23

studies the influences of others' on one's behavior

Group behavior, conformity, obedience, stereotypes, discrimination, attitudes

The effects of religious affiliation on political views. 

Independent

vs.

Dependent Variable 

Pg. 30

IV = condition manipulated by experimenter

DV = aspect of behavior thought to be affected by the independent variable (participant provides)

The effects of caffeine (IV) on memory (DV). 

Correlation 

pgs. 35-37

statistical relationship between variables

positive = variables moving same direction (increasing together or decreasing together)

e.g. amt of time studying and score on exam 

negative = variables moving opposite direction

e.g. amt of alcohol consumption and reaction time 

Ranges from -1.00 to + 1.00 

Autonomic Nervous System 

Pg. 40-45

Division of peripheral n.s. that innervates heart blood vessels, smooth muscles and glands

sympathetic division = mobilizes bodily resources (stressful situations)

parasympathetic division = conserves bodily resources (calm situations) 

Serotonin

pg. 50-53 

neurotransmitter linked to:

Sleep

Arousal

Aggression

Depression