PERSONIFICATION

Describing things in human terms

Imagery / humour / irony

ALLITERATION

Two or more words starting with the same sound

memorable, humour, create/imitate newspaper HL style

DIRECT ADDRESS

When the writer talks directly to the reader

influence opinion/ engage the reader / personalise a point

IMPERATIVE

Short and to the point directions

clarity / emphasis / irony / humour / reflect the importance of the point

REPETITION

To repeat

emphasis of an idea/feeling/point, reinforcement

ONOMATOPOEIA

Sound words

appeals to the senses / brings actions to life