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when firms are able to restrict compteition to sustain prices above marginal cost. |
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How much power does a monopoly have? |
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Can Market Power exist with with Multiple rival firms? |
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Yes, multiple rival firms can exist when the products are differentiated and/or are segmented (firms have loyal customers. |
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How do managers gain market power? |
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Managers attempt to sustain any factors which limit competition |
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Is competition bad for firms? |
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Yes competition is bad for firms and leads to 0 economic profit in the Long Run. |
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Yes, collusion is illegal because numerous companies act as one to set a price of a good within an industry. |
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A cartel is a group of businesses form an alliance and act as a monopoly. |
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What are the strategies in the Market? |
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-Guarding Trade Secrets -Control of an essential resource -Exclusive contracts and customer lock-in -coke on campus -extended cell phone contracts -Collusion (form a cartel and act as monopoly. |
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-Patent or copyright protection -Trade regulations -Licencing or certification requirements -parable of parking lots |
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When does the profit maximizing occur? |
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Where can the firm make a profit by selling one more unit? |
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Definition
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How would the firm lose money on selling one more unit? |
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Definition
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Given the optimal sales target, price is found as a markup over cost, where the markup factor depends on the demand for the product. |
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Definition
More inelastic demand, more markup over costs. |
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How does a firm with market power set its prices? |
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Definition
it is set higher than the efficient quantity. |
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Compared to demand how fast does MR Fall? |
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Definition
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What happens when a firm with market power sets prices too high, and output too low? |
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Definition
Viewpoint of economic effeciency too few units are produced and sold. |
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What is perfect price discrimination? |
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Definition
Each consumer is charged a price at their willingness to pay. |
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Is there a market ineffiency with perfect price discrimintation? |
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Definition
No but all the surplus goes to the producer. CS=0 |
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What is imperfect price discrimination? |
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Definition
Groups of consumers are charged at different prices (Victoria Secret). |
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With imperfect price discrimination, are the segments clear? |
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Definition
No, the segments are not always clear. |
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What are the results of Imperfect Price discrimination? |
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Definition
-The firm's profits are increased. -Consumer surplus is decreased, but not equal to 0 |
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What are the Three Main parts to Game Theory? |
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Definition
Players, Strategies, and Payoffs |
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What are the PLAYERS in Game Theory? |
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Definition
-decision makers in the game -usually within firms, governments, or interest groups |
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What are the STRATEGIES in Game Theory? |
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-The decisions firms make -eg. price product, promotion, advertising, Campaigning, Regulation, etc. |
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What are PAYOFFS in game theory? |
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Definition
-The outcomes of decision choices -usually in terms of profits and losses |
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Which players select a strategy in a strategy set within game theory? |
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Definition
-Both players select a strategy. -Each Player optimizes strategy to maximize payoffs |
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What does the OBJECTIVE FUNCTION do in Game Theory? |
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Definition
the OBJECTIVE FUNCTION is to maximize payoffs |
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What are the Four Main Strategies in Game Theory? |
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Definition
-Dominant Strategy -Secure Strategy -Think Like Your Rival -Nash Equilibrium |
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What is a DOMINANT STRATEGY in Game Theory? |
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Definition
-A strategy that results in the highest payoff no matter what your rival chooses -Look for the exisitance of a Dominant Strategy if you always choose the same strategy. |
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What is a SECURE STRATEGY in Game Theory? |
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-In the absence of a dominant strategy, choose the strategy that gaurntees the highest payoff given the worst payoff -Strategy where you avoid the worst possible outcome |
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What is the THINK LIKE YOUR RIVALS STRATEGY in Game Theory? |
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-In the absence of a dominant strategy, look at the game from your rivals perspective -use knowledge in advance, think how your rivals play and optimize. |
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What is a NASH EQUILIBRIUM in Game Theory? |
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-a set of strategies where no player can improve his or her payoff by unilaterally changing their strategy, given their rivals strategy. -Everyone is satisfied (each player does not have regrets) |
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What is a NORMAL FORM GAME in Game Theory? |
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-a representation of a game that reveals the players, their possible strategies, and the resulting payoffs -simultaneous move, (one-shot game) -There is no time element -cannot see what rival is doing Low price is pricing just higher than marginal cost -pricing above marginal cost -Payoffs to Player 1 is listed first then Payoffs to Player 2 is listed second |
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What Acts did the US pass to make it illegal to try to monopolize a market? |
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Definition
Sherman Act (1890) Clayton Act (1914) |
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What did the Sherman Act (1890) do? |
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-makes monopolizing a market, cartels, and other collusive arrangements illegal |
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What does the Clayton Act(1914) do? |
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Definition
-It makes price discrimination illegal, and also targets M&A activity that lessens competition -Victoria Secret was brought to court and the court ruled that he was Acting in good faith, they said it was adding a coupon, they said they were reaching out to the demographic |
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Who looks at the Mergers and Aquisitions (M&A) activity? |
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Definition
-Department of Justice -They look at teh M&A activity based on its potential effect on industry competition |
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What 2 thisng does the Department of Justice use to see the sales level concentrationas an indication of the level of competition? |
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Definition
-The 4 Firm Concentration Ratio(C4) -The Herfindahl-Hirshman Index(HHI) |
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How does the Herfindahl-Hirshman Index (HHI) work? |
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Definition
-The sum of squared market shares of firms in an industry multiplied by 10000 -If the HHI is above 1800, it is bad, it signals an uncompetitive industry |
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How does the 4-Firm Concentration Ratio(C4) work? |
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Definition
It is the fraction of industry sales that goes to the four largest firms in the industry. -If the C4 is close to 1, the market is not competitive |
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What does competition do for a firm? |
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Definition
It leads to 0 long run economic profit |
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