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12 Colors Primary: Red, Yellow, Blue Secondary: Violet,Orange, Green Tertiary: Blue Violet, Blue Green, Red Orange, Red Violet, Yellow Green, Yellow Orange |
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Is Colors visual weight: its lightness or darkness in relation to black and white Add more white for lightness (tint) Add more Black for darkness (Shade) |
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The brightness or dullness of a color Add Gary or the direct complement hue |
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Monochromatic Analogous Direct Complementary Split Complementary Triadic Complementary Achromatic |
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| Color scheme based on one color |
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| Color Scheme adjacent to each on the color wheel |
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| Pairs of color exactly opposite each other on the color wheel |
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| Contains a base hue and two other color on each sode of the direct complement color |
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| Three colors that are equidistant in the color wheel |
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| Use of neutarls ( White, off-white, black, off-black, grays and brown and beiges) |
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Scale Proportion Balance Rhythm Emphasis Harmony |
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Artistic Human Architechural Appropraite Unexpected |
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is the relationship of the visual weight of parts and the whole Golden Mean 3 to 5 |
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Symmetrical asymmetrical Radial |
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Repetition Alternation Progreesion or Gradation Transition Contrast or Opposition |
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Emphatic Dominant Subdominate Subordinate |
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| Made combining two sub-priciples: unity and varity |
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The defining of open and closed areas and postive (filled) versus negative (empty) |
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Shape: is two demensional i.e. square, rectangle, triangle, circle Form: is three Demensional i.e. cube,cone, sphere |
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Actual density Optical Density |
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grouping together components to create a "unified mass." |
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Vertical Horizontal Angular Curved |
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Smothness or roughness of a surface. texture can be read physically or visually Rough- casual Smooth- formal |
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Placement of emphasis Character of pattern Color Scheme Scale of pattern |
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| Natural sunlight or artifical light affects of appearance of all other elements of design. |
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Red, orange, yellow- stimulating, friendly, cozy, inviting Blue, green, violet- calming, dignifing, formal, restrained |
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Law of Chromatic Distubution |
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| Larger areas are dulled and neutralized, and smallest areas are brightest, with the intensity becoming bright as area becomes smaller |
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