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Fundementals Of Business Ch 12
n/a
6
Business
Undergraduate 3
03/13/2012
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Term
Core Benefit of Product
 Definition
The actual usefulness of the product, not a tangible benefit
Term
Actual Product
 Definition
The physical product itself
Term
Augmented Product
 Definition
A non-physical attribute of the product (such as a warranty) that increases the benefit of the product
Term
Consumer Products
 Definition
Convenience products
Shopping products
Specialty products
Unsought products
Term
Business Products
 Definition
Material/Parts
Capital items
Supplies/Sevices
Term
Product Life Cycle
 Definition
Introduction
Growth
Maturity
Decline
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