Term
| "Sole purpose of business is to..." |
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Definition
| "...create and keep the customer by knowing your customers" -- Peter Drucker |
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Term
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Definition
Teens: the familiar
college age: variety and explanation
25-34: familiar w/ flair
35-54: want all
senior: familiar American fare |
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Term
| Who eats the most fast food? |
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Definition
| 25-34 YO, married, BA/BS, profession with at least a $30,000 income |
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Term
| Who eats the most fast food? |
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Definition
| 25-34 YO, married, BA/BS, profession with at least a $30,000 income |
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Term
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Definition
Give ppl what they want
or
lead ppl with new products |
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Term
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Definition
| listen to the needs/wants of the target audience, and the building of the service and products based on the info |
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Term
| what does social marketing do? |
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Definition
| seeks to influence social behaviors that would benefit the target audience (and society in general) |
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Term
| Characteristics of the service market: |
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Definition
1)intangibility of services
-color, music, etc
2inseparability of services
-good service -> good food
3)perishability of services
-can't 'store' service
4)heterogeneity of services
-lack of uniformity |
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Term
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Definition
| The system of shared beliefs and values that develops w/in an org and guides the behavior of its members |
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Term
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Definition
| "workers needs are of little concern...workers are to be treated as machines" |
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Term
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Definition
| Knew how to motivate and maintain worker loyalty by treating workers as valuable asset, "responsibility has always been highly efficient" |
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Term
| being empowered, you feel that... |
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Definition
-your job is worth doing
-you know where you stand
-you have some control over ur work
-a sense of ownership, belonging |
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Term
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Definition
-states: purpose of an organization
"Achievement is never possible except against specific, limited, clearly defined targets" |
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