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Foundations of Retailing Exam 1
Chapters 1, 2, 3, 4, 5, 6, 7, 8
236
Advertising
Undergraduate 4
10/03/2013

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Term
Accessibility
Definition
(1) the degree to which customers can easily get into and out of a shopping center; (2) ability of the retailer to deliver the appropriate retail mix to customers in the segment
Term
Accounts Receivable
Definition
The amount of money due to the retailer from selling merchandise on credit
Term
Accounts Payable
Definition
The amount of money owed to vendors, primarily for merchandise inventory
Term
Actionability
Definition
Criteria for evaluating a market segment scheme indicating what the retailer should do to satisfy its needs
Term
Analog Approach
Definition

A method of trade area analysis also known as the similar store or mapping approach. The analysis is divided into four steps:

(1) describing the current trade areas through the technique of customer spotting

(2) plotting the customers on a map

(3) defining the primary, secondary, and tertiary area zones

(4) matching the characteristics of stores in the trade areas with the potential new store to estimate its sales potential

Term
Anchor Store
Definition
A large, well-known retail operation located in a shopping center or internet mall and serving as an attracting force for consumers to the center
Term
Artificial Barrier
Definition
In site evaluations for accesssibility, barriers such as railroad tracks, major highways, or parks
Term
Asset Turnover
Definition
Net Sales / Total Assets
Term
Assets
Definition
Economic resources, such as inventory or store fixtures, owned or controlled by an enterprise as a result of past transactions or events
Term
Assortment
Definition

The number of SKUs within a merchandise category

*also called "depth of merchandise"

Term
Automated Retailing
Definition
A retail channel in which merchandise or services are stored in a machine and dispensed to customers when they deposit cash or use a credit card
Term
Backward Integration
Definition
A form of vertical integration in which a retailer owns some or all of its suppliers
Term
Bargaining Power of Vendors
Definition
A characteristic of a market in which retailers are so dependent on large, important vendors that their profits are adversely affected
Term
Barriers to Entry
Definition
Conditions in a retail market that make it difficult for firms to enter the market
Term
Benefit Segmentation
Definition
A method of segmenting a retail market on the basis of similar benefits sought in merchandise or services
Term
Big Box Stores
Definition
Large, limited service retailers
Term
Block Group
Definition
A collection of adjacent census blocks that contain between 300 and 3,000 people that is the smallest unit for the sample data
Term
Bottom-Up Planning
Definition
When goals are set at the bottom of the organization and filter up through the operating levels
Term
Brand Loyalty
Definition

Indicates customers like and consistently buy a specific brand in a product category.

They are reluctant to switch to other brands if their favorite brand isn't available

Term
Breadth of Merchandise
Definition
Called "Variety": the number of different merchandise categories within a store or department
Term
Breaking Bulk
Definition
A function performed by retailers or wholesalers in which they receive large quantities of merchandise and sell them in smaller quantities
Term
Building Codes
Definition
Legal restrictions describing the size and type of building, signs, type of parking lot, and so on that can be used at a particular location
Term
Buying Process
Definition
The stages customers go through to purchase merchandise or services
Term
Buying Situation
Definition
A method of segmenting a retail market based on customer needs in a specific buying situation, such as a fill-in shopping trip versus a weekly shopping trip
Term
Catalog Channel
Definition
Using print related retailing that provides customers with safety and convenience from shopping at home; ability to place an order whenever they want; can take the catalog with them an browse whenever they would like.
Term
Category Killer
Definition
A discount retailer that offers a narrow but deep assortment of merchandise in a category and thus dominates the category from the custmers' perspective. also called a "Category Specialist"
Term
Census
Definition
A count of the population of a country as of a specified date
Term
Census Block
Definition
An area bounded on all sides by visible (roads, rivers, etc.) and/or invisibile (county, state boundaries) features that is the smallest geographic entity for which census data are available
Term
Central Business District (CBD)
Definition
The traditional downtown business area of a city or town
Term
Channel Migration
Definition
Consumers' collecting information about products in their channels and they buying the product from its competitors
Term
Closeout Retailer
Definition
Off-price retailer that sells a broad but inconsistent assortment of general merchandise as well as apparel and soft home goods, obtained through retail liquidations and bankruptcy proceedings
Term
Closeouts
Definition

(1) an offer at a reduced price to sell a group of slow-moving or incomplete stock

(2) an incomplete assortment, the remainder of a line of merchandise that is to be discontinued and so is offered at a low price to ensure immediate sale

Term
Common Area Maintenance (CAM)
Definition
The common facilities maintenance that a shopping center management is responsible for, such as the parking area, providing security, parking lot lighting, outdoor signage for the center, advertising, and special events to attract consumers
Term
Community Strip Shopping Center
Definition

Same as "Neighborhood Strip Shopping Centers"

A shopping center that includes a supermarket, drugstore, home improvement center, or variety store.

These often include:

small stores, such as apparel, shoe, camera, and other shopping goods stores.

Term
Comparable Store Sales Growth
Definition

Also called "Same Store Sales Growth"

The sales growth in stores that have been open for over one year

Term
Comparison Shopping Situation
Definition
A type of shopping situation whereby consuemrs have a general idea about the type of product or service they want, but they do not have a well developed preference for a brand or model
Term
Compatability
Definition
The degreee to which the fashion is consistent with existing norms, values, and behaviors
Term
Competitive Rivalry
Definition
The frequency and inensity of reactions to actions undertaken by competitors
Term
Complexity
Definition
The ease wih which consumers can understand and use a new fashion
Term
Composite Segmentation
Definition
A method of segmenting a retail market using multiple variables, including benefits, sought, lifestyles, and demographics
Term
Congestion
Definition
The amount of crowding of either cars or people
Term
Consideration Set
Definition
The set of alternatives the customer evaluates when making a merchandise selection
Term
Convenience Shopping Situation
Definition
When consumers are primarilty concerned with minimizing their efforts to get the product or service they want
Term
Convenience Store
Definition
A store that provides a limited variety and assortment of merchandise at a convenient location in a 2,000- to 3,000-square-foot store with speedy checkout
Term
Conventional Supermarkets
Definition
A self-service food store that offers groveries, meat, and produce with limited sales of non-food items, such as health and beauty aids and general merchandise
Term
Conversion Rate
Definition
Percentage of consumers who buy the product after viewing it
Term
Corporate Social Responsibility (CSR)
Definition
Voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and teh concerns of its stakeholders
Term
Cost of Goods Sold (COGS)
Definition
the amount a retailer pays to vendors for the merchandise the retailer sells
Term
Cotenancy Clause
Definition
A clause in a leasing contract that requires a certain percentage of shopping center be leased, while others name speific retailers or types of retailers that are to remain open
Term
Cross-Selling
Definition
When sales associates in one department attempt to sell complementary merchandise from other departments to their customers
Term
Cross-Shopping
Definition
A patttern of buying both premium and low-priced merchandise or patronizing expensive, status-oriented retailers and price-oriented retailers
Term
Culture
Definition
The meaning and values shared by most members of a society
Term
Cumulative Attraction
Definition
The principle that a cluster of similar and complementary retailing activities will generally have greater drawing power than isolated stores that engage in the same retailing activities
Term
Current Assets
Definition
Cash or any assets that can normally be converted into cash within one year
Term
Current Ratio
Definition
short-term assets divided by short-term liabilities; it evaluates the retailer's ability to pay its short-term debt obligations, such as accounts payable (payments to suppliers) and short-term loans payable to a bank, with short-term assets such as cash, accounts receivable, and inventory.
Term
Customer Loyalty
Definition
Customers' commitment to shopping at a store
Term
Customer Spotting
Definition
A technique used in trade area analysis that "spots" (locates) residences of customers for a store or shopping center
Term
Debt-to-Equity Ratio
Definition
The retailer's short- and long-term debt divided by the value of the owners' or stockholders' equity in the firm.
Term
Demographic Segmentation
Definition
A method of segmenting a retail market that groups consumers on the basis of easily measured, objective characteristics such as age, gender, income, and education
Term
Department Store
Definition
A retailer that carries a wide variety and deep assortment, offers considerable customer services, and is organized into separate departments for displaying merchandise
Term
Depth of Merchandise
Definition
Same as assortment
Term
Destination Store
Definition
A retail store in which the merchandise, selection, presentation, pricing, or other unique features acts as a magnet for customers
Term
Direct Investment
Definition
The investment and ownership by a retail firm of a division or subsidiary that builds and operates stores in a foreign country
Term
Direct Selling
Definition
same as non-store selling;
Term
Direct-Response Advertising
Definition
Advertisements on TV and radio that describe products and provide an opportunity for customers to order them
Term
Disintermediation
Definition
When a manufacturer sells directly to consumers, thus competing directly with its retailers
Term
Diversification Growth Opportunity
Definition
A strategic investmeent opportunity that involves and entirely new retail format directed toward a market segment not presently being served
Term
Drugstore
Definition
Specialty retail store that concentrates on pharmaceuticals and health and personal grooming merchandise
Term
Earnings Before Interest and Taxes (EBIT)
Definition
A measure of the profitability from continuing operations of a retailer and is a useful predictor of the retailer's profitability in the future
Term
Electronic Retailing
Definition
A retail format in which the retailers communicate with customers and offer products and services for sale over the internet
Term
E-tailing
Definition
same as electronic retailing
Term
Ethics
Definition
A system or code of conduct based on universal moral duties and obligations that indicate how one should behave
Term
Everyday Low Pricing (EDLP)
Definition
A pricing strategy that stresses continuity of retail prices at a level somewhere between the regular nonsale price and the deep-discount sale prices of the retailer's competitors
Term
Exclusive-Use Clause
Definition
A clause in a lease that prohibits the landlord from leasing to retailers selling competing products
Term
Extended Problem Solving
Definition
A buying process in which customers spend considerable time at each stage of the decision-making process because the decision is important and they have limited knowledge of alternatives
Term
Extraordinary Nonrecurring Expenses
Definition
Expenses that arise only during the year in which they are incurred; for example: expenses a store might occur each year as a growing retailer opens a new store
Term
Extreme-Value Food Retailer
Definition
same as limited assortment supermarkets
Term
Extreme-Value Retailer
Definition
small, full-line discount stores that offer a limited merchandise assortment at very low prices
Term
Factory Outlet
Definition
Outlet store owned by a manufacturer
Term
Fair Trade
Definition
Purchasing practices that require producers to pay workers a living wage, well more than the prevailing minimum wage, and offer other benefits, like onsite medical treatment
Term
Fashion
Definition
A type of product or a way of behaving that is temporarily adopted by a large number of consumers because the product, service, or behavior is considered to be socially appropriate for the time and place
Term
Fixed Assets
Definition
Assets that require more than a year to convert to cash
Term
Fixed-Rate Lease
Definition
A lease that requires the retailer to pay a fixed amount per month over the life of the lease
Term
Forward Integration
Definition
A form of vertical integration in which a manufacturer owns wholesalers or retailers
Term
Franchising
Definition
A contractual agreement between a franchisor and a franchisee to operate a retail outlet using a name and format developed and supported by the franchisor
Term
Freestanding Site
Definition
A retail location that is not connected to other retailers
Term
Frequent Shopper Programs
Definition

A reward and communication program used by a retailer to encourage continued purchases from the retailer's best customers

(Tied to "Loyalty Programs")

Term
Fresh Supermarket
Definition
A supermarket that is smaller than a traditional supermarket (30,000 versus 40,000 square feet), is more convenient, has less space devoted to packaged goods, but more space devoted to fresh produce, meat, and other fresh items
Term
Fringe
Definition
Term
Full-Line Discount Store
Definition
Retailers that offer a borad variety of merchandise, limted service, and low prices
Term
Gentrification
Definition
A process in which old buildings are torn down or restored to create new offices, housing developments, and retailers
Term
Geodemographic Segmentation
Definition
A market segmentation system that uses both geographic and demographic characteristics to classsify consumers
Term
Geographic Information System (GIS)
Definition
A computerized system that enables analysts to visualize information about their customers' demographics, buying behavior, and other data in a map format
Term
Geographic Segmentation
Definition

Segmentation of potential customers by where they live.

A retail market can be segmented by countries, states, cities, and neighborhoods.

 

Term
Graduated Lease
Definition
A lease that requires rent to increase by a fixed amount over a specified period of time
Term
Gross Margin
Definition
The difference between the price the customer pays for merchandise and the cost of the merchandise (the price the retailer paid the supplier of the merchandise). More specifically, gross margin is net sales minus cost of goods sold.
Term
Gross Profit
Definition
same as gross margin
Term
Habitual Decision Making
Definition
A purchase decision involving little or no conscious effort
Term
Hedonic Needs
Definition
Needs motivating consumers to go shopping for pleasure
Term
Holding Inventory
Definition
A major value-providing activity performed by retailers whereby products will be available when consumers want them
Term
Huff Gravity Model
Definition
A trade area analysis model used to determine the probability that a customer residing in a particular area will shop at a particular store or shopping center
Term
Hypermarket
Definition
Large (100,000 - 300,000 square feet) combination food (60-70%) and general merchandise (30-40%) retailer
Term
Identifiable
Definition

A criteria for evaluating market segments in which retailers must be able to identify the customers in a target segment for the segmentation scheme to be effective.

By identifying the segment, it allows retailers to determine:

(1) the segment's size and,

(2) with whom the retailer should communicate when promoting its retail offering

Term
Impluse Buying
Definition
A buying decision made by customers on the spot after seeing the merchandise
Term
Infomercials
Definition
TV programs, typically 30 minutes long, that mix entertainment with product demonstrations and solicit orders placed by telephone from consumers
Term
Information Search
Definition
The stage in the buying process in which a customer seeks additional information to satisfy a need
Term
In-house Credit Card
Definition
same as proprietary store credit card system
Term
Inner City
Definition
Typically a high-density urban area consisting of apartment buildings populated primarily by ethnic groups
Term
Input Measures
Definition
A performance measure used to assesss the amount of resources or money used by the retailer to achieve outputs
Term
Internal Sources
Definition
Information in a customer's memory such as names, images, and past experiences with different stores
Term
Internet Retailing
Definition
same as electronic retailing
Term
Intertype Competition
Definition
Competition between retailers that sell similar merchandise using different formats, such as discount and department stores
Term
Intratype Competition
Definition
Competition between the same type of retailers (e.g., Kroger versus Safeway)
Term
Inventory Turnover
Definition
Net sales divided by average retail inventory; used to evaluate how effectively managers utilize their investment in inventory
Term
Irregulars
Definition
merchandise that has minor mistakes in construction
Term
Joint Venture
Definition

In the case of global expansion, an entity formed when the entering retailer pools its resoures with a local retailer to form a new company in which ownership, control, and profits are shared.

*More generally, any business venture in which two or more firms pool resources to form a new business entity*

Term
Knockoff
Definition

A copy of the latest styles displayed at designer fashion shows and sold in exclusive specialty stores.

*These copies are sold at lower prices through retailers targeting a broader market*

Term
Liabilities
Definition
Obligations of a retail enterprise to pay chase or other economic  resources in return for past, present, and future benefits
Term
Lifestyle
Definition
Refers to how people live, how they spend their time and money, what activities they pursue, and their attitudes and opinions about the world they live in
Term
Lifestyle Center
Definition
A shopping center with an outdoor traditional streetscape layout with sit-down restaurants and a conglomeration of specialty retailers
Term
Lifestyle Segmentation
Definition
A method of segmenting a retail market based on how consumers live, how they spend their time and money, what activities they pursue, and their attitudes and opinions about the world they live in
Term
Limited Problem Solving
Definition
A purchase decision process invloving a moderate amount of effort and time. Customers engage in this type of buying process when they have some prior experience with the product or service and their risk is moderate
Term
Limited-Assortment Supermarket
Definition
A supermakret offering a limited number of SKUs
Term
Live Chat
Definition
pretty self explanatory
Term
Locavore Movement
Definition
Focuses on reducing the carbon footprint caused by the transportation of food throughout the world
Term
Loyalty Program
Definition
a program set up to reward customers with incentives such as discounts on purchases, free food, gifts, or even cruises or trips in return for their repeated business
Term
Main Street
Definition
The central business district located in the traditional shopping area of smaller towns, or a secondary business district in a suburb or within a larger city
Term
Maintenance-Increase-Recoupment (lease)
Definition

A provision of a lease that can be used with either a percentage or straight lese.

This type of lease allows the landlord to increase the rent if insurance, property taxes, or utility bills increase beyond a certain point

Term
Market Expansion Growth Opportunity
Definition
A strategic investment opportunity that employs the existing retailing format in new market segments
Term
Market Penetration Growth Opportunity
Definition
An investment opportunity strategy that focuses on increaseing sales to present customers using the present retailing format
Term
Mass-Market Theory
Definition

A theory of how fashion spreads that suggests that each social class has its own fashion leaders who play a key role in their own social networks.

*Fashion information trickles across social classes rather than down from the upper classes to the lower classes*

Term
M(mobile)-Commerce
Definition
Communicating with and even selling to customers through wireless handheld devices, such as cellular phones and personal digital assistants
Term
Merchandise Kiosk
Definition
Small, temporary selling spaces typically located in the walkways of enclosed malls, airports, train stations, or office building lobbies
Term
Metropolitan Statistical Area (MiSA)
Definition
A city with only 10,000 inhabitants in its core urban area
Term
Mission Statement
Definition
A broad description of teh scope of activities a business plans to undertake
Term
Mixed-Used Development (MXD)
Definition
Development that combines several uses in one complex - for example, shoppin center, office tower, hotel, residential complex, civic center, and convention center
Term
Multiattribute Attitude Model
Definition

A model of customer decision making based on the notion that customers see a retailer or a product as a collection of attributes or characteristics.

The Model can also be used for evaluating a retailer, porudct, or vendor.

The model uses a wieghted average score based on importance of various issues and performance on those issues

Term
Multilevel System (Network)
Definition
A retail format in which people serve as master distributors, recruiting other people to become
Term
Natural Barrier
Definition
A barrier, such as a river or mountain, that impacts accessibility to a site
Term
Neighborhood Strip Shopping Center
Definition

A shopping center that includes a supermarket, drugstore, home improvement center, or a variety store.

Neighborhood centers often include small stores, suh as apparel, shoe, camera, and other shopping goods stores

Term
Net Profit Margin
Definition
Profit a firm makes divided by its net sales
Term
Net Sales
Definition
The total number of dollars received by a retailer after all refunds have been paid to customers for returned merchandise
Term
North American Industry Classification System (NAICS)
Definition
Classificatio of retail firms into a hierarchical set of six-digit codes based on the types of products and services they produce and sell
Term
Observability
Definition
The degree to which a new fashion is visible and easily communicated to others in a social group
Term
Off-Price Retailer
Definition
A retailer that offers an inconsistent assorment of brand-name, fashion-oriented soft goods at low prices
Term
Omnicenter
Definition
A combination of mall, lifestyle, and powre center components in a unified, open-air layout
Term
Online Retailing
Definition
same as electronic retailing
Term
Operating Expenses
Definition
Costs, other than the cost of merchandise, incurred in the normal course of doing business, such as salaries for sales associates and managers, advertising, utilities, office supplies, and rent
Term
Operating Profit Margin
Definition
also called EBIT; a measure of profitability from continuing operations of a retailer and useful predictor of retailer's profitability in the future
Term
Outlet Center
Definition
Typically soters owned by retail chains or manufacturers that sell excess and out-of-season merchandise at reduced prices
Term
Outlet Store
Definition
Off-price retailer owned by a manufacturer or a department or specialty store chain
Term
Outparcel
Definition
A building or kiosk that is in the parking lot of a shopping center but isn't physically attached to a shopping center
Term
Output Measures
Definition
Measure that assesses the results of retailers' investment decisions
Term
Own Brand
Definition
same as private-label brand
Term
Parasite Store
Definition
A store that does not create its own traffic and whose trade area is determined by the dominant retailer in the shopping center or retail area
Term
Party Plan System
Definition

Salespeople encourage people to act as hosts and invite friends or coworkers to a "party" at which the merchandise is demonstrated.

The host or hostess receives a gift or commission for arranging the meeting

Term
Percentage Lease
Definition
A lease in which rent is based on a percentage of sales
Term
Percentage Lease with a Specified Maximum
Definition
A lease that pays the lessor, or landlord, a percentage of sales up to a maximum amount
Term
Percentage Lease with a Specified Minimum
Definition
The retailer must pay a minimum rent no matter how low sales are
Term
Pop-Up Store
Definition
Stores in temporary locations that focus on new products or a limited group of products
Term
Positioning
Definition

The design and implementation of a retail mix to create in the customer's mind an image of the retailer relative to its competitors

Also Called "Brand Building"

Term
Postpurchase Evaluation
Definition
The evaluation of merchandise or services after the customer has purchased and consumed them
Term
Power Center
Definition
Shopping center that is dominated by several large anchors, including discount stores (target), off-price stores (Marshalls), warehouse clubs (Costco), or category specialists such as Home Depot, Office Depot, Circuit City, Best Buy, Toys "R" Us.
Term
Power Perimeter
Definition
The areas around the outside walls of supermarket that have fresh merchandise categories
Term
Primary Trading Area
Definition
The geographic area from which a store or shopping center derives 50 to 70 percent of its customers
Term
Private-Label Brand
Definition

Products developed and marketed by a retailer and only available for sale by that retailer.

Also called "STORE BRANDS"

Term
Productivity Measures
Definition
The ratio of an output to an input determining how effectively a firm uses a resource
Term
Prohibited-Use Clause
Definition
A clause in a lease that keeps a landlord from leasing to certain kinds of tenants
Term
Proprietary Store Credit Card
Definition
A system in which credit cards have the store's name on them and the accounts receivable are administered by the retailer; also known as "in-house credit system"
Term
Psychographics
Definition
Refers to how people live, how they spend their time and money, what activities they pursue, and their attitudes and opinions about the world they live in
Term
Pyramid Scheme
Definition
When the firm and its program are designed to sell mercandise and services to other distributors rather than to end users
Term
Reachable
Definition
A requirement of a viable market segment that the retailer can target promotions and other elements of the retail mix to the consumers in that segment
Term
Reference Group
Definition
One or more people whom a person uses as a basis of comparison for his or her beliefs, feelings, and behaviors
Term
Regional Mall
Definition
Shopping malls less than 1 million square feet
Term
Regression Analysis
Definition
A statistical approach for evaluating retail locations based on the assumption that factors that affect the sales of existing stores in a chain will have the same impact on stores located at new sites being considered
Term
Related Diversification Growth Opportunity
Definition
A diversification opportunity strategy in which the retailer's present offering and makret share something in common with th emarket and format being considered
Term
Retail Chain
Definition
A firm that consists of multiple retail units under common ownership and usually has some centralization of decision making in defining and implementing its strategy
Term
Retail Channel
Definition
The way a retailer sells and delivers merchandise and services to its customers
Term
Retail Format
Definition
The retailers' type of retail mix (nature of merchandise and services offered, pricing policy, advertising and promotion program, approach to store design and visual merchandising, and typical location)
Term
Retail Format Development Growth Opportunity
Definition
An investment opportunity strategy in which a retailer offers a new retail format - a format involving a different retail mix - to the same target market
Term
Retail Market
Definition
A group of consumers with similar needs (a market segment) and a group of retailers using a similar retail format to satisfy those consumer needs
Term
Retail Market Segment
Definition
A group of customers whose needs will be satisfied by the same retail offering becaue they have similar needs and gro through similar buying processes
Term
Retail Mix
Definition
The combination of factors used by a retailer to satisfy customer needs and influence their purchase decisions; includes merchandise and services offered, pricing, advertising and promotions, store design and location, and visual merchandising
Term
Retail Strategy
Definition

A statement that indicates

(1) the target market toward which a retailer plans to commit its resources,

(2) the nature of the retail offering that the retailer plans to use to satisfy the needs of the target market,

(3) the bases upon which the retailer will attempt to build a sustainable competitive advantage over competitors

Term
Retailer
Definition
A business that sells products and services to consumers for their personal and family use
Term
Retailing
Definition
A set of business activities that adds value to the products and services sold to consumers for their personal or family use
Term
Retailing Concept
Definition
A management orientation that holds that the key task of a retailer is to determine the needs and wants of its target markets and direct the firm toward satisfying those needs and wants more effectively and efficiently than competitors do
Term
Return on Assets (ROA)
Definition
Net profit after taxes divided by total assets
Term
Same-Store Sales Growth
Definition
The sales growth in stores that have been open for over one year
Term
Satisfaction
Definition
A postconsumption evaluation of the degree to which a store or product meets or exceeds customer expectations
Term
Scale Economies
Definition
Cost advantages due to the size of a retailer
Term
Scrambled Merchandising
Definition
An offering of merchandise not typically associated with the store type, such as clothing in a drugstore
Term
Secondary Trading Area
Definition
The geographic area of secondary importance in terms of customer sales, generating about 20% of a store's sales
Term
Selling, General, and Administration (SG&A) Expenses
Definition
Operating expenses, plus the depreciation and amortization of assets
Term
Services Retailer
Definition

Organization that offers consumers services rather than merchandise.

Examples include:

banks, hospitals, health spas, doctors, legal clinics, entertainment firms, and universities

Term
Share of Customers' Wallets
Definition
The % of total purchases made by a customer in a store
Term
Shopping center
Definition
A group of retail and other commercial establishments that is planned, developed, owned, and managed as a single property
Term
Shopping Mall
Definition
Enclosed, climate-controlled, lighted shopping centers with retail stores on one or both sides of an enclosed walkway
Term
Situation Audit
Definition
An analysis of the opportunities and threats in the retail environment and the strengths and weaknesses of the retail business relative to its competitors
Term
Sliding Scale Lease
Definition
A part of some leases that stipulates how much the percentage of sales paid as rent will decrease as sales go up
Term
Specialty Shopping
Definition
Shopping experiences when consumers know what they want and will not accept a substitute
Term
Specialty Store
Definition
A type of store concentrating on a limited number of complementary merchandise categories and providing a high level of service
Term
Stock-Keeping Unit (SKU)
Definition

The smallest unit available for keeping inventory control.

- In soft goods merchandise, an SKU usually means a size, color, and style

Term
Store Advocate
Definition
Customers who like a store so much that they actively share their positive experiences with friends and family
Term
Store Brand
Definition
same as "private-label brand"
Term
Strategic Alliance
Definition
Collaborative relationship in which partners make significant investments to improve both parties' profitability
Term
Strategic Profit Model
Definition

A tool used for planning a retailer's financial strategy based on both margin management (net profit margin) and asset management (asset turnover).

- Using the SPM, a retailer's objective is to achieve a target return on assets

Term
Strategic Retail Planning Process
Definition

The steps a retailer goes through to develop a strategic retail plan.

- It describes how retailers select target market segments, determine the appropriate retail format, and build sustainable competitive advantages

Term
Strengths and Weaknesses Analysis
Definition
A critical aspect of the situation audit in which a retailer determines its unique capabilities - its strengths and weaknesses relative to its competition
Term
Strip Shopping Center
Definition
A shopping center that usually has parking directly in front of the stores and does not hae enclosed walkways linking the stores
Term
Subculture
Definition

A distinctive group of people within a culture.

- Members of a subculture share some customs and norms with the overall society but also have some unique perspectives

Term
Subculture Theory
Definition
A theory of how fashion spreads that suggests that subcultures of mostly young and less affluent consumers, such as motorcycle riders and urban rappers, have started fashions for such things as colorful fabrics, t-shirts, sneakers, jeans, black leather jackets, and surplus military clothing
Term
Supercenter
Definition
Large store (150,000 to 220,000 square feet) combining a discount store with a supermarket
Term
Superregional Mall
Definition
Shopping center that is similar to a regional center, but because of its larger size, it has more anchors and a deeper selection of merchandise, and it draws from a larger population base
Term
Supply Chain
Definition
A set of firms that make and deliver a given set of goods and services to the ultimate consumer
Term
Sustainable Competitive Advantage
Definition
A distinct competency of a retailer relative to its competitors that can be maintained over ao considerable time period
Term
Target Market
Definition
The market segment(s) toward which the retailer plans to focus its resources and retail mix
Term
Television Home Shopping
Definition
A retail format in which customers watch a TV program demonstrating merchandise and then place orders for the merchandise by phone
Term
Tertiary Trading Area
Definition
The outermost ring of a trade area; includes customers who occasionally shop at the store or shopping center
Term
Theme/Festival Center
Definition
A shopping center that typically employs a unifying theme that is carried out by the individual shops in their architectural design and, to an extent, their merchandise
Term
Top-Down Planning
Definition
One side of the process of developing an overall retail strategy where goals are set at the top of the organization and filter down through the operating levels
Term
Trade Area
Definition
A geographic sector that contains potential customers for a particular retailer or shopping center
Term
Traffic Flow
Definition
The balance between a substantial number of cars and not so many that ongestion impedes access to the store
Term
Trialability
Definition
The costs and commitment required to initially adopt a fashion
Term
Trickle-Down Theory
Definition

A theory of how fashion spreads that suggests that the fashion leaders are consumers with the highest social status - wealthy, well-educated consumers.

- After they adopt a fashion, the fashion trickles down to consumers in lower social classes.

- When the fashion is accepted in the lowest social class, it is no longer acceptable to the fashion leaders in the highest social class

Term
Unrelated Diversification Growth Opportunity
Definition

Diversification in which there is no commonality between the present business and the new business

 

Term
Utilitarian Needs
Definition
Needs motivating consumers to go shopping to accomplish a specific task
Term
VALS
Definition

A tool used to categorize customers into eight lifestyle segments.

 -Based  on responses to surveys conducted by SRI consluting business intelligence

Term
Variety
Definition
The number of different merchandise categories within a store or department
Term
Vending Machine Retailing
Definition
A nonstore format in which merchandise or services are stored in a machine and dispensed to customers when they deposit cash or use a credit card
Term
Vertical Integration
Definition
An example of diversification by retailers involving investments by retailers in wholesaling or manufacturing merchandise
Term
Visibility
Definition
Customers' ability to see the store and enter the parking lot safely
Term
Warehouse Club
Definition
A retailer that offers a limited assortment of food and general merchandise with little service and low prices to ultiamte consumers and small businesses
Term
Wholesalers
Definition
A merchant establishment operated by a concern that is primarily engaged in buying, taking title to, usually storing, and physically handling goods in large quantities, and reselling the goods (usually in smaller quantities) to retailers or industrial or business users
Term
Wholesale-Sponsored Voluntary Cooperative Group
Definition
An organization operated by a wholesaler offering a merchandise program to small, independent retailers on a voluntary basis.
Term
Zoning
Definition
The regulation of the construction and use of buildings in certain areas of a municipality.
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