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| A realationship of element ina pattern or grid |
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| determined by how elements are placed on a page. |
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| elements of the design are centered or evenly dividedhorizontally and vertically on a page |
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| off-center alignment created with an odd or mismatchednumber of elements. |
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| elements radiate or swirl out from a center point. |
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| the use of big and small elements, black and white text, squares, andcircles.a. Adds emphasis to important informationb. Adds appeal |
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| placing elements near each other to demonstrate theirrelationship to each other |
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| repeating some aspect of the design throughout theentire layout.a. Aids navigationb. Improves readability |
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| negative or empty space between text and/or graphics.a. Gives a design breathing room.b. Smoothes transition between elements. |
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| visually dividing the page into thirds vertically and/or horizontally andplacing the most important elements within those thirds |
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| the spot that the eye sees when it first encounters a page. It isslightly above and to the right of the mathematical center of the page |
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| the visual path the eye follows when looking at a printed page. |
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| used to organize information, simulate movement, lead the eyes andenhance a design |
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| used to enhance a publication |
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| used to define size, space, and create an impact |
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| used to convey a “visual” sense of feel. |
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| an be used toa. Evoke emotioni Color themes can be used to set a tone or mood for the publication.ii Color themes(a) Calming colors – cool colors (blue, green and violet)(b) Exciting colors – warm colors (red, orange and yellow)(c) Neutral colors - beige, ivory, taupe, black, gray, and whiteb. Add or detract attention – make design elements more or less noticeable.c. Create movement – make some colors stand out while others appear torecede |
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lead the reader’s eye to certain elements in the design.
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| a chart used to choose colors. Can be used to pick colors that willlook good together in desktop publishing publications |
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| colors that look good together to create a more visually appealing publication. |
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| Creating Colora. On Monitors |
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| colors are created by mixing varying degrees of red, green andblue light.i. Referred to as RGB (red, green, blue)ii. Expressed as hexadecimalsb. On Printers - in the four-color printing process, color is created by layeringcyan, magenta, yellow and black ink.i. Referred to as CMYK (cyan, magenta, yellow and black)ii. Expressed as percentages |
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| the process of matching the colors produced on thecomputer screen to the colors that can be printed on paper using ink toensure the printed publication looks as much like the on-screen publication aspossible |
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| Hue – a colorb. Tint – a hue plus whitec. Shade – a hue plus blackd. Saturation - the amount of the hue used. |
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| non-printing lines that appear on a document in desktop publishing software during the design phase to assist the developer in placing objects |
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| lines that indicate the space between the edge of the page and the document contents |
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| lines that control the flow of text within columns and keep text out of the gutter (space between columns) |
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| desktop publishing tool used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents, such as a print media kit. |
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| A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins |
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| varies according to publication |
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| includes items and formats common to every page; used to maintain layout consistency |
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| (also called mockup) an example of how the final document should appear |
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| selection of one or more document sizes and layouts for a project |
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| illustrations and photographs used to convey meaning and add appeal |
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| circle or bubble enclosing copy in an illustration; often used in cartoons |
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| a print effect in which layout, type, or pictures appear to run off the edge of a page |
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| also called a call-out, label used to identify parts of an illustration; can be in the form of a text box or a balloon |
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| an enlarged character at the beginning of a paragraph; used to grab the reader’s attention |
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| running text at the top and/or bottom of a document |
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| line at the end of a continuing article that tells readers which page to refer to for the rest of the article |
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| a small section of text “pulled out and quoted” in a larger font size; used to draw attention |
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| lines around articles or graphics used to direct the flow of a publication and organize its content |
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| A smaller self-contained story inside a larger one which may or may not be related, usually boxed with its own headline and set off from the main text |
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| Container for text that can be placed and formatted randomly |
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| A semitransparent image in the background of printed material; may be text or object |
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| a symbol, such as a wingding, that indicates the end of an article |
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| dark background and light text; used for emphasis |
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| banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto |
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| contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the document |
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| use font sizes and styles to differentiate between main and subheadings; use a consistent set for each |
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| words positioned above a headline, usually as a lead-in or teaser |
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| name of author or contributor of photo or article, usually placed just below the headline or photo or at the end of the article |
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| placed between a headline and an article to provide a segue between the headline and the body of the article |
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| Running headlines and footers |
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| headers and footers used to indicate dates, page numbers, running titles |
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| the bulk of the publication; articles and news items |
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| use paragraph settings to adjust and control the space between paragraphs |
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| use fonts, styles, leading, kerning, and tracking to adjust spacing and develop the document’s personality |
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| used in varying weights and styles to add definition and organize the elements of a publication |
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| List of contents of a publication |
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