Term
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Definition
| An advantage consumers receive from using a product |
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Term
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Definition
| A fact or characteristic of the product |
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Term
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Definition
| A list that may be arranged alphabetically to show product features and corresponding benefits |
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Term
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Definition
| Convincing customers that a product has the features that will provide the benefits for which they are looking |
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Term
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Definition
| Advantage of product not recognizable unless pointed out by salesperson |
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Term
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Definition
| Advantage of product that is apparent, plain to see, easily recognizable |
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Term
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Definition
| Exclusive, the only one of its kind; a benefit competitor’s good or service does not possess |
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