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Finals
Chapter 14
28
Communication
Undergraduate 2
05/11/2015

Additional Communication Flashcards

 


 

Cards

Term
logos
Definition
logical arrangement of evidence in a speech; first of Aristotle's three types of proof
Term
ethos
Definition
speaker's credibility; second of Aristotle's three types of proof
Term
pathos
Definition
emotional appeals made by a speaker; the third of Aristotle's three types of proof
Term
inferences
Definition
mental leaps we make when we recognize that a speaker's evidence supports his or her claims
Term
evidence
Definition
material you use to support your ideas, and it consists of the examples, narratives, statistics, testimony, a definitions
Term
argument
Definition
set of statements that allows you to develop your evidence to establish the validity of your claim
Term
inductive reasoning
Definition
process of reasoning that uses specific instances, or examples, to make a claim about a general conclusion
Term
hasty generalization
Definition
error in reasoning in which a speaker reaches a conclusion without enough evidence to support it
Term
deductive reasoning
Definition
process of reasoning that uses a familiar and commonly accepted claim to establish the truth of a very specific claim
Term
major premise
Definition
claim in an argument that states a familiar,commonly accepted belief(also called the general principle)
Term
minor premise
Definition
claim in an argument that states a specific instance linked to the major premise
Term
conclusion
Definition
logical outcome of an argument that results from the combination of the major and minor premises
Term
causal reasoning
Definition
process of reasoning that supports a claim ny establishing a cause-and-effect relationship
Term
false cause
Definition
error in reasoning in which a speaker assumes that one event caused another simply because the first event happened before the second
Term
analogical reasoning
Definition
a process of reasoning by way of comparison and similarity that implies that because two things resemble each other in one respect, they also share similarities in another respect
Term
sign
Definition
something that represents something else
Term
reasoning by sign
Definition
process of reasoning that assumes something exists or will happen based on something else that exists or has happened
Term
credebility
Definition
audience's perception of a speaker's competence and character
Term
competence
Definition
audience's view of a speaker's intelligence, expertise, and knowledge of a subject
Term
character
Definition
audience's view of a speaker's sincerity, trustworthiness,and concern for the well-being of the audience
Term
fallacy
Definition
argument that seems valid but is flawed because of unsound evidence or reasoning
Term
ad hominem fallacy
Definition
argument in which a speaker attacks a person rather his or her arguments
Term
bandwagon fallacy
Definition
argument that suggests something has merit because everyone else agrees with it or is doing it
Term
either-or fallacy
Definition
argument that presents only two opinions-"either a or b" - when actuallu more than two options exist; also known as false dilemma
Term
false cause fallacy
Definition
argument that mistakes a chronological relationship for a causal relationship
Term
hasty generalization fallacy
Definition
arguments based on too few cases or examples to support a conclusion
Term
red herring fallacy
Definition
introduction of irrelevant information into an argument to distract from the real issues
Term
slippery slope fallacy
Definition
argument that claims a first step in a certain direction will inevitably lead to undesirable further steps in that direction
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