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Coms 101 Final
n/a
44
Communication
Undergraduate 1
05/28/2017

Additional Communication Flashcards

 


 

Cards

Term
Presentational Aids can...
Definition
-Clarify/support main ideas
-Engage listener emotions
-Enhance credibility
-Focus audience on what's important
-Make speech interesting
-Aid in retention
Term
Graphical icons
Definition
Symbols that are widely understood and used in place of verbal representations (ex: $)
Term
Visual literacy
Definition
Ability to think discerningly about visual images
Term
Fair use
Definition
Allows for educators, scholars, and students to use limited amounts of copyrighted material for noncommercial purposes without obtaining permission
Term
Sans Serif
Definition
Font without any embellishments
Term
Public controversy
Definition
-Affects the whole community/nation
-Debated
Term
Deliberate in Good Faith
Definition
Respecting our fellow citizens and backing up our opinions with good reasoning/evidence
Term
Questions of Fact
Definition
Involve controversies over existence, scope, and causality
Term
Questions of Value
Definition
Revolve around how ideas/actions should be evaluated/judged
Term
Questions of Policy
Definition
Involve choices among future courses of action
Term
Burden of Proof
Definition
Your responsibility to meet a certain standard of proof in a context
Term
Affective Language
Definition
Strong language that plays on emotions/feelings
Term
Persuasion
Definition
Chief mechanism thru which citizens in a democracy select leaders, determine civic priorities, resolve controversies, and choose policies.
Term
Orator-Statesman
Definition
Woodrow Wilson's term for the ethical, civic-minded public speaker
Term
Argument
Definition
Series of ideas, each one supported by evidence, used to advance a particular position on an issue
Term
Claims
Definition
Debatable assertions about a fact, value, or policy
Term
Evidence
Definition
-Provides support for claims
-Should meet certain tests of quantitative/qualitative reasoning
Term
Warrants
Definition
General assumptions, principles, rules that connect evidence to the claim
Term
Backing
Definition
In the Toulmin model, additional support for a disputed/controversial warrant in an argument
Term
Presumption
Definition
The accused is innocent until proven guilty
Term
Analogical Reasoning
Definition
Infers that what is true of some known case is/will be true of a similar case
Term
Reasoning
Definition
Process of drawing inferences from known facts
Term
Inductive Reasoning
Definition
Draws a general conclusion from a set of specific examples
Term
Deductive Reasoning
Definition
Draws conclusions about specific cases from a generally accepted premise/principle
Term
Causal Reasoning
Definition
Makes inferences from cause to effect or vice versa
Term
Fallacies
Definition
Errors/flaws of reasoning and evidence
Term
Enthymeme
Definition
Rhetorical syllogism/form of deductive reasoning where the speaker draws inferences from a general principle/rule already accepted by the audience
Term
Appeal to Ignorance
Definition
Because something has never been proven wrong, then it must be right
Term
Bandwagon
Definition
Accept something just because "everyone else" accepts it
Term
Non Sequitur
Definition
Conclusion doesn't follow logically from the arguments/evidence that precede it
Term
Appeal to Tradition
Definition
It's right because it's always been done that way
Term
Red Herring
Definition
Raising an irrelevant, often highly emotional issue that prevents critical examination of an argument
Term
Straw Man
Definition
Speaker attributes an easy to refute argument to the opponent, then proceeds to demolish it
Term
False Dilemma
Definition
Suggesting that we only have 2 alternatives when there's actually more
Term
Begging the Question
Definition
Claim is restated and passed
off as evidence, thus your logic goes in a circle
Term
Faulty Analogy
Definition
Comparing things that aren't similar
Term
Slippery Slope
Definition
Some cause will inevitably lead to undesirable effects, resulting in some worst case scenario
Term
False Cause (Post Hoc)
Definition
Speaker confuses a chronological relationship with a causal one
Term
Hasty Generalization
Definition
Generalizing to a larger population from too few examples
Term
Ad Hominem
Definition
Attacking someone's character
Term
Guilt by Association
Definition
Judging an idea/person/program solely on the basis of its association with other ideas/people/programs
Term
Ceremonial Speeches...
Definition
-Help us remember the past
-Honour heroes
-Celebrate shared beliefs/values
-Provide inspiration/encouragement
Term
Thesis
Definition
Guiding idea of the speech that you want listeners to take away from it.
Term
Monroe's Motivated Sequence
Definition
Technique for organizing persuasive speeches
-Attention getter
-Relevance/explanation of problem
-Satisfaction/solution
-Visualization: what will happen if we do/don't implement solution
-Call to action
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