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| Key Board Commands for Paste |
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dots per inch
Resolution best for web
72 DPI
300 DPI best for web |
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joint photographic experts group
most common format used by digital camera and other photographic image capture devices |
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encapsulated photoscript
also referred to as a vector file, preferred by printers for logos if you are going to send a logo use this format |
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cyan, magenta, yellow and key (black)
process colors |
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launch a product
improve product image
increase brand awarness
enlist a direct response
reinforcement for/ adds impact |
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| rules for outdoor ad design |
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strong product identification- focus on one idea
short copy/words
legiable copy/words
big illustration
bold colors
simple background
peak interest- do the unexpected |
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print ads
three objectives for advertising design to be affective |
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1. it must have a stopping power the ability to attract the readers attention
2. must be inviting to look at- enticing the reader to dig deeper into your message
3. must make a powerful connection between the readers and your unique ability to meet those needs |
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print ads
what makes a good ad |
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apperance of good taste
easy to read and understand
memorable
headline gets reader into story
illustration is appropriate to product and mood
balanced layout
informs reader of the action to take
reader wnats to take action |
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print adds
design considerations |
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uses sans-serif font for headlines and serif font in the body copy
the elements into the ad space must not compete with one another fot the readers attention
stick to two type faces max watch for readability for decorative typefaces |
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newletter
type promotional |
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promote a product or service
sent surrent or prospective customers |
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newsletter type
relationship |
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club newsletters, church newletter alumni newletter
focus on shared interest |
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specific topic
subscriptions usually |
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| general parts of a newsletter |
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front page
page numbers if longer than 2 pages
smaller header/footer on each page witht he title of publication
stories |
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consistency- are there stories, pictures, fonts overall looks and design consistent with the type of newsletter? Are there repeating elements like the ehaders on each page, frames on the page etc
Conservation- conserve clutter. Dont use too many fonts or too much material on a page
Contrast- is there a difference between the body text and the headlines? Headlines should be bigger than the body text. Also a reasonable amount of photos and or graphics should break up a page |
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photoshop
what do you do when you first open a image in photoshop |
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make sure its 300 DPI by going to image- image size
save as a PSD until you are done editing, then save again and save as JPEG
Size crop if nessary |
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Photoshop
Where to change the size of an image and adjust the tone and color for print |
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image-mode
image-image size
image- adjustments |
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photoshop
where did you go to make mona lisas smile bigger |
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