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We create technology and technology recreates who we are |
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Media infuses every act and action in society Ex: Games, Money, Coats Media fixes our perception and organizes our experiences Media ties the world together |
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Tribal Era Hearing, The Odyssey & Illiad Literature Era Written, Math Logic Print Era Printing Press Mass Produced Electronic Era "Global Village" |
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Influence of the content Influence of the media/medium |
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Hot media Radio, Lectures, Movies & Books
Cold Cartoons, Conversations, Televisions, Telephone & Seminars |
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Technology affects communication through new technology
The Impact of new technology affects society, and changes in society cause further change in technology |
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Big Idea of Cultural Studies |
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Emphasizes that the media keeps the powerful people in control (by influencing cultures) while the less powerful absorb what is presented to them |
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Power=Authority Authority of Meaning |
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The relationship between Marxism and Cultural Studies |
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Both deal with the top of society having the most power and the lower rung people having little to none. Also the people who are more powerful are white, straight, males, this is the same idea as cultural studies because the media shows that powerful people are white straight males. |
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(Boss) (Worker) Powerful the elite who own the means of production (powerless the working class |
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Being powerless leads to alienation; the perception that one has little control over his/her future |
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2 Assumptions of Cultural Studies |
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Culture pervades all facets of human behavior Culture=Ideology Puritan/ Pioneer Morality Value of the Individual Achievement and Progress Equality Patriotism
People are part of a hierarchical structure of power Producers > Consumers |
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Hegemony, Coercion, Consent |
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Hegemony the exercising control of someone Coercion of Consent |
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Against the Dominant power BY dominate and/ or subordinate |
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Dominant Hegemonic Reading |
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Negotiated Position Reading |
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Explains that language serves men better then women (& EA>AA) because the variety of experiences European American men are named clearly in language, whereas the experiences of other groups are not an due to this, they are muted |
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Who and What are Muted Groups |
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Who? What? Women, African Americas, Homosexuals, The elderly, The poor, Disabled people, Non-Christians, Stay at home dads? |
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is when the dominating groups language is a direct result of their worldview and personal experiences. A#1 Women perceive the world differently than men do because of women's and Men's different experiences (and activities) are rooted in the division of labor A#2 Because of their political dominance, men systems of perception are dominant, impeding the free expression of women "understanding" of the world A#3 In order to participate in society, women must transform their own models in terms of the male system of expression As a result, the articulation for the muted group are broken, and less clear than those presented by the dominant group |
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Ridicule Ritual Control Harassment |
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Name the strategies of silencing Reclaim, elevate and celebrate "trivial" Discourse Create a more representative language to capture women's uniquely gendered experiences |
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Big Idea of Standpoint Theory |
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People occupy different places in the social hierarchy, and because of this, individuals view the social situation from particular vantage points, which provides only a partial understanding of the social world; yet, those who occupy the low rungs of the hierarchy tend to understand the social situation more fully that those on tops |
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Assumptions of Feminist Theory |
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1. Sex or gender is a central focus of the theory 2. Sex or Gender relations are viewed as problematic 3.Sex or Gender relations are viewed as changeable 4. Feminist theory can be used to challenge the status quo (when the status quo debases or devalues women |
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Assumptions of the Standpoint Theory |
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1. Class position structures and limits understanding of social relations 2.The understanding of a social structure is partial The vision of the ruling group structures the material relations in which all groups are forced to participate 4. The vision available to an oppressed group represents struggle and an achievement 5. The understanding of the oppressed (the standpoint) makes visible the inhumanity of the existing relations among groups and creates a move toward a better and more just world |
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