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List changes in the food system |
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Definition
Recession, food vs. fuel, industry consolidation, threatened profit margins, consumer changes, information technology, product proliferation, power shifts in the channel, alternative distribution, flat or reduced market growth, international expansion. |
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Number of products (increasing/decreasing) |
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Definition
Decreasing, due to the recession. |
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Albertsons, Safeway, Kroger |
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3 major office supply stores |
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Definition
Office Depot, Staples, Office Max |
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Definition
Internet direct, hypermarket (Walmartization), specialty outlets (Starbucks on every corner) |
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Bottom left (low selection, low service) |
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How many new products per year?
How many succeed? |
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Definition
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Definition
Product, price, promotion, place |
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Global food market (in dollars) |
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Definition
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North American food market (in dollars) |
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Definition
Population growth, ethnic diversity, regional tastes |
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Baby Boomers (1946-1964) Generation X (1965-1976) Generation Y (1977-1994) |
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Single, divorced, dual income, women in the workplace, gays and lesbians |
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Greater convenience, higher quality |
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Price elasticity of demand |
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Definition
>1 elastic (very responsive) <1 inelastic (not very responsive) |
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Definition
Switch from fine dining to fast food, private brands and coupons, switch stores to warehouses and supercenters |
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3 largest away from home sources |
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Definition
Fast food 33% (younger, middle income) Restaurant 23% (older, higher income) Supermarket 20% (older, lower income, one person household) |
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How much did restaurant sales fall in 2009? |
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Definition
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Economizers (33%) Carefree spender (39%) Time challenged (28%) |
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25% of sales Low price is focus More home cooked meals lower income, less education Weekly expenditure $66 |
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45% of spending Least cost-conscious Medium size household, high income, high education Weekly expenditure $101 |
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30% of spending Busy lifestyles High consumption of fast food Large household Weekly expenditure $92 |
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Definition
Grocery (retailers and wholesalers) and food service (retailers and distributors) |
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Definition
Supermarket, fresh format, warehouse, superstore, limited assortment, convenience, super warehouse |
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Wholesale, supercenter, dollar store, drug store, mass merchandise, hypermarket |
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Traditional grocery projections (increase/decrease) |
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Definition
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Concentration ratio (share of top 4 markets) |
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Top 3 retailers in North America |
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Definition
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Kroger, Albertsons, Safeway |
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Top 3 worldwide food retailers |
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Definition
Walmart, Carrefour, Tesco |
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Net profits (increasing/decreasing) |
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Definition
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Size of store (increasing/decreasing) |
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Definition
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Number of items (increasing/decreasing) |
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Definition
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Weekly sales (increasing/decreasing) |
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Definition
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Sales per transaction (increasing/decreasing) |
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Definition
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Definition
Fast food, full service, schools, health care facilities |
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Largest food service company |
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Definition
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Fastest growing eating establishment |
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Definition
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(Selling Price-Cost)/Selling Price |
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Term
Consumer Product Management formula |
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Definition
Functional Food Product+Total Product/Service Features=Consumer's Overall Perception |
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Private labels represent __% of SKUs |
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Definition
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Customer centered, competitive spirit, freshness, familyness, health & safety |
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Fresh, differentiate, low cost, localization, easy, competitive, talented team |
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^Push Consumer vPull Retailer Wholesaler Manufacturer Supplier |
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^Push Consumer vPull Retailer Wholesaler Manufacturer Supplier |
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Advertising, sales promotion, personal selling, public relations |
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Customers are large and well-defined, control is essential |
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Markets are fragmented and widely dispersed |
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Broad-line, system, self-distribution, secialty |
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