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overall trajectory of history of tv |
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tv as a dream, science fiction, something integrated with our bodies |
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TV ENGINEERING / DEVELOPMENT / HACKER CULTURE |
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-present day technologies seen in pre-ww2 technologies -same types of players: hackers, experimenter, tycoon, marginalized outsiders, inventors -"Magic in the Air" -Raymond Williams // technological determinism |
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-critique of technological determinism -technology can be like a symptom of a larger change already about to happen -we make technologies with certain purposes/practices in mind |
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-radio: free to air, commercially supported, FCC licensing required -tv: spectrum scarcity, impossible to acquire license to broadcast, high production/talent costs -film: admission charge, high production/talent costs, studios/theaters monopolized by studios |
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-broadcast TV follows experiments in 2-way TV (FaceTime) -early TV as theatrical spectacle -jokes/skepticism around telepresence, surveillance, voyeurism -decentralized experimentation -launch at NY's world fair (April 1939) --> clear TV -NBC vs. CBS |
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-tv broadcast halted during war -female run station |
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-RCA --> monopoly -chicken/egg problem: TV pressured to bring in profit by advertisers, TVs need to be sold, TVs too expensive, advertising to get people to buy sets -VERYYY expensive -shifting broadcast standards -expensive infrastructure (coaxial cables) |
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(1948-1953) -spectrum scarcity / overlapping frequency -CBS pushed for color tv, failed and had to follow RCA -came out of freeze with RCA monopoly - |
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-Hollywood resented TV and refused to collaborate --> FAIL -movie attendance dropped dramatically in postwar -Baughman -"I Love Lucy" 1952 |
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NETWORK EFFECT -movie industry didn't realize its actually part of the ENTERTAINMENT BUSINESS and should try to cross-platform |
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1952 -made in Hollywood on film -3 camera setup -interracial -pregnancy |
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-variety entertainment (1880s-1930s) -"heart of American showbiz" -Texaco Star Theater / Milton Bearle |
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-starring: Milton Bearle -HUGE show based on vaudeville in NY with NY humor -literally everyone watched it in 1948 (86.8%) -it sold TV sets |
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-cost efficient -beer/razor company sponsors -appealed to MEN who at the time were in charge of purchasing decisions |
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KIDS TV -hugely popular, program sponsored -TV as a baby boom phenomenon / babysitter |
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-cheap / diy -kids, tv, cooking, local, schools, education, etc |
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SUPPRESSION OF RADICAL POTENTIAL |
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-Brian Winston -existing industries/companies/businesses and whatever to maintain their control -ruthless leveraging of the regulatory process |
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-scarcity // constraint -historiography -1950-1980 were a "blip" in larger TV history with relatively little change -20 years of constraint; ruled by NBC, CBS, ABC -with technological expansion, gov't standardizes it --> TV at its prime was an OLIGOPOLISTIC MODEL -TV's atmosphere of constraint/scarcity is about promoting the economic interests of a larger industry as well as maintaining strict message control -1980: viewers took control -TV turned to a computer-based model |
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-TV westerns -so so so so many tv westerns in postwar TV -Bill Paley's noir / cold war |
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-game shows unleashed American listeners' and viewers' fascination with prizes |
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-highbrow/lowbrow -TASTE determined position and privilege (not class) -THT plan |
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-russel lynes -expand network beyond primetime into times only local stations and radio were serving |
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TV, GENDER, SPACES OF CONSUMPTION |
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-questions of TV in function of family, the home -fear of TV corrupting children -television code of 1952 (tv / juvenile delinquency) -families relying on "experts" on parenting |
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-post wwii, entertainment entering the home -reception problem: hard to analyze audience response to TV -questions of TV disunifying the family -simultaneous euphoria and worry -TV as a machine in the home capable of changing family interactions -question of where to put the TV |
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-following radio tradition -not much news in early days; news were the BARE minimum to comply with FCC license regulations -political conventions -EDWARD R. MURROW: advocated for news |
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-"in living color" -ernie kovacs: silent tv, tv art, high AND low brow |
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VAST WASTELAND / EDUCATIONAL TV / CRITIQUE OF ELITISM |
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-FCC (1934): license holders had to demonstrate commitment to public interest every 3 years -TV code: self regulation -NEWTON MINOW: appointed FCC chairman, delivered vast wasteland speech (elitist) -put away as LBJ took office (tv background from wife) |
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PEOPLE OF COLOR ON SCREEN |
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INVISIBILITY --> RIDICULE --> INCLUSION -fresh off the boat -in living color -color adjustment -amos'n'andy -the beulah show -nat king cole show -east side west side -julia -i spy -all in the family -good times -sanford and son |
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-TVTV: politics all about media / meta-making -influenced sketches / snl -ecological diversity vs media monocultures vs monoculutral media -plan for a 40 channel cable system (govt 1, networks 1, advertisements 1, people 37) |
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ECLIPSE OF COUNTERCULTURE / ASSIMILATION |
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-revolution to reform in the 1970s -video could change the world -sony's "port-a-pak" -video turned into an everyday middle class technology |
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-originator of local programming -public access, franchise negotiations -MSO: multiple systems operator -basic vs. pay vs. premium -broadcasting --> narrowcasting -communications satellite (1962-->1975) -subscription tv, cable rush -hbo |
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-not a european model (bbc) -began with program sponsors --> magazine sponsorship --> product placement |
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-early home vcr's -supreme court ruled that home taping is not infringement (personal right) -small market / cinephilia / collecting ("Tapeheads - Rewind This!") -cheaper VCRs -1980s: movies intentionally distributed via video -VCR became connection between studio and viewer -betamax vs. vhs -instant gratification |
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