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| functions and motivations of dress |
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| culture consists of adapting to the environment to meet the basic needs of man kind (food, shelter, clothing) |
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| the study of people based on measurable statistical info. (income, occupation, location) |
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| selects a narrowly defined group of potential consumers and styles a line appeals to their preferences and needs |
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| calvin klein is known for |
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| calvin klein first designed for |
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| the "new look" was created in |
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| appeals to segmented age groups |
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| G.I. generation (1912-1927) |
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value in clothing
national brands |
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demand products geared towards their lifestyles
brand names
trendy styles
most credit card debt |
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demand their own look
reject designer labels
anti-fashion
low consumer confidence |
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enormous impact on fashion
demand challenging clothing
brand conscious
spend most of money on clothes |
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net generation
new tech, exposed to new ideas, world altering events |
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| custom, one of a kind garments, extremely expensive |
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| off the rack, made in standard sizes, and available from merchandise in stock |
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express meaning and provide info. to others
different meaning based on when, where, and how is worn |
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| soft, round body parts, fleshy upper arms and thighs, prominent abdomen |
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muscles are lineal
Body is tall and narrow
Limbs are long and thin
Very little body fat
Appears underfed |
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| Body frame is sturdy and well muscled |
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| refers to the reflecting of light rays from objects |
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| the form, silhouette, or outline of a garment |
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| natural, soft, and movement |
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| lightness or darkness of a color |
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| value that separates objects in space |
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| the quality of an object we sense by touch |
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| used as a basis for evaluating design |
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| soft, round body parts, fleshy upper arms and thighs, prominent abdomen |
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Definition
| Body frame is sturdy and well muscled |
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muscles are lineal
Body is tall and narrow
Limbs are long and thin
Very little body fat |
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| reflecting of light rays from objects |
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| the form, silhouette, or outline of the garment |
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| give the illusion of movement, and add excitement |
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| value that separates objects in space |
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| the quality of an object we sense through touch |
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| used as a basis for evaluating design |
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| relation of the size of the different parts of a garment to one another |
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| an equilibrium or steadiness of total design |
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| feeling of continuity or movement |
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| the center of interest or the focal point |
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| when all elements and principles of design work together successfully |
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| the use of symbols for expressing an idea, thought or opinion |
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| bias based on past experiences |
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| the intended arrangement of materials an unfinished fabric to produce a certain result of effect |
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| a simplified and standardized conception |
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| preconceived opinion not based on reason or experience |
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| are directive or motivating forces in behavior and decision making |
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| individual types of clothing that represents a product of dress |
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| a type of product that has one or more characteristics that make it unique |
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| subjective judgement based on what we think is beautiful or appropriate |
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| style that endures the test of time |
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| a style or design that gains popularity for a short amount of time |
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| early civilizations used what weave |
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| define a market based on factors such as attributes, opinions, interests of the consumers comprising that market |
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| how many years does it take for fashion to repeat itself |
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| the physical and psychological perception that one has of oneself |
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| the way in which we live our lives |
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| clothing cues are used as a tool to influence characteristics of the wearer |
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| a consistent manner of behavior |
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| when wearers select apparel items that do not correspond with their personality and the observer is uncomfortable |
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| accepted as true without proof |
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