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Fashion Marketing Chapter 10
Fashion distribution
14
Marketing
11th Grade
03/11/2013

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Cards

Term
What are the three steps in the buying process?
Definition
Planning,buying and selling.
Term
What is merchandise planning?
Definition
Estimating the quantities and types of products that the buyer should purchase.
Term
What are the resources for merchandise planning?
Definition
Sales records, vendor information, market week previews.
Term
Who do buyer from retail stores buy from?
Definition
Wholesalers and manufacturers.
Term
Why is the shipping date on an order important?
Definition
If the product arrives too late it won't sell well. A buyer can cancel the order if it is not shipped on time.
Term
What is the buyers role in selling the merchandise?
Definition
They provide product information.
Term
What is a department store?
Definition
A store that carries a wide variety of items.
Term
What is a specialty store?
Definition
A store that carries only a few types of products.
Term
What is a discount store?
Definition
A store that offers limited service so it can sell at lower prices. Usually also carries cheaper kinds of products.
Term
What is an off prices retailer or outlet store?
Definition
A store that sells leftover merchandise at lower prices.
Term
T.J. Maxx and Marshall's are what type of store?
Definition
Off price retailers.
Term
Macy's and Nordstrom's are what kind of store?
Definition
Department stores.
Term
Hot Topic and Pac Sun are what kind of stores?
Definition
Specialty stores.
Term
Target and Walmart are what kind of stores?
Definition
Discount.
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