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Fashion Marketing Chp 3
Chapter 3
40
Marketing
11th Grade
03/04/2013

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Term
What are the 3 main segments in the fashion industry?
Definition
Primary market, secondary market, tertiary market.
Term
What segment of the fashion industry grows and produces the raw materials to make clothing?
Definition
The primary market.
Term
What segment of the fashion industry makes clothes?
Definition
The secondary market.
Term
What segment of the fashion industry includes retail business such as stores?
Definition
The tertiary market.
Term
What are textiles?
Definition
Any material that can be made into fabric.
Term
What segment of the fashion industry do clothing manufacturers, wholesalers and product development teams belong to?
Definition
The secondary market.
Term
What is a sole proprietorship?
Definition
A business owned by one person.
Term
Which business type allows the one owner to decide everything themselves?
Definition
Sole Proprietorship.
Term
What is a risk of being a sole proprietor?
Definition
You own the company and are solely responsible to all bills.
Term
How is the business profit of a sole proprietorship taxed?
Definition
As the owners personal income.
Term
What business type is created by an agreement between 2 or more people?
Definition
A partnership.
Term
How is a partnership taxed?
Definition
As the personal income of it's partners.
Term
What type of business is legally chartered and acts as a seperate entity?
Definition
A corporation.
Term
Which business type can sell shares to stockholders?
Definition
A corportaion.
Term
Who handles the policy decisions and management of a corporation?
Definition
The board of directors
Term
Who pays the taxes for a corporation?
Definition
The corporation.
Term
What is meant by the term "risk?"
Definition
The possiblility that something will go wrong and cause a loss of sales or profit to a company.
Term
What is risk mamagement?
Definition
A plan to avoid risks and deal with them effectively if they occur.
Term
What are the three sources of risk?
Definition
Economic, human and natural.
Term
Risks that occur from changes in business conditions are what souce of risk?
Definition
Economic.
Term
What are some examples of natural risks?
Definition
Tornado, hurricane, snow storm.
Term
What type of risk can be avoided by having a safe environment?
Definition
Human risk.
Term
When is a risk considered to be a pure risk?
Definition
There is no possibility of gain.
Term
When is a risk a speculative risk?
Definition
When gains or losses are possible as a result of the risk.
Term
What is an uncontrollable risk?
Definition
A risk that can't be prevented, like bad weather.
Term
What is a controllable risk?
Definition
A risk that can be forseen and prevented or reduced, like theft.
Term
Insurance can be purchaed for what types of risks?
Definition
Fire, accidents.
Term
What is global competition?
Definition
The concept that businesses all over the world can compete for the same customers' business.
Term
Goods that come in to a country from other countries are called?
Definition
Imports.
Term
Goods that a country sells to other countries are called?
Definition
Exports.
Term
What is the balance of trade?
Definition
The relationship between a countries exports and imports.
Term
What is a negative balance of trade?
Definition
More imports than exports.
Term
How does a trade surplus happen?
Definition
A country sells more goods than it buys.
Term
What is the goal of a free trade agreement?
Definition
Reducing tariffs and fees to increase business between countries.
Term
What is one example of a free trade agreement?
Definition
NAFTA- the North American Free Trade Agreement.
Term
What is the World Trade Organization?
Definition
The WTO prmotes and enforces trade laws.
Term
What is supply and demand?
Definition
Supply is the amount of product available and demand is the number of people who want to buy the product.
Term
When there is a high supply of a product what happens to prices?
Definition
They go down.
Term
When there is not enough of a product to meet the demand, there is a ?
Definition
Shortage.
Term
What is a trade quota?
Definition
A restriction on the amount of a product that can be brought into one country from another.
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