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have blue understones and suggest calm and serenity. |
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yellow or red understoned and are energtetic and stimulating. |
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neutrals, these do not have a hue nor wavelength |
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great for tops and should be lighter in color. |
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worn close to the face brighten a complextion. |
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can be used with lighter tops. |
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- are better as a whole for garments and dresses - better for soft garments such as sweaters/silky blouses and dresses - look better in natural fibers such a cotton, silk, linen, wool, and soft synthetics. |
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combine these with neutrals and basic colors. |
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is the most versatitle bright accent because it combines effectively with neutrals. |
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Unsuccessful commerical colors that do not sell well are: |
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greens, especially bright greens. orange connotates cheapness and is rarely used in expensive clothing. |
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What factors influence how you perceive a color? |
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lighting, texture of a fabric, surrounding color. |
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certain colors are appropriate for the different times of the year and climate. in summer/spring, colors are lighter, and in fall/winter, there are a lot of dark, rich colors. |
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classic, tailoted clothing comes in basica colors that will last many seasons. Brighter/novelty colors are used for casual cothing and evening wear. Experimental colors are used for dresses because dresses are not expected to be worn for many seasons. |
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city clothes are more sophisticated in coloring (darker colors and neutrals). Sun-belt climated use brighter and lighter colors because they wear more casual clothes. South and the East favor a brighter palette. |
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Formal/Informal business attire is more conservative in style and color. Business attire is neutral so it does not detract from the personality and role of the wearer. Savy business people use color to convey their image. Ex: A businesswoman wearing a red blazer would hold the attention of the audience. A man in a dark suit will have a powerful image than one wearing a light suit. CEOUs wear black suits, others aren't supposed to. |
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1st color a baby responds to, it is warm, romatic, sensual, and aggressive. Is a color to be noitced. Often worn by positive, extroverted personalities. Focuses attention on the part of the b ody it covers. Considered a bright neutral because it blends with many colors. Power color when worn in smaller doses. Anything red around the face focuses on the wearers fae and enhaces a natural, healthy complextion. Men wear red effectively as an accent color, but should avoid wearing too much red in one outfit. Women can wear red as an accent color or a fashion statement. A red dress stands out in a crowd but is not suitable for business attire. |
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A feminine color and is a fashion color for men. It is associated with a delicate, non-aggressive, yet pleasing personality. Pink is a calming color. It inhibits the secretion of adrenalin. It is often referred to as Baker-Miller pink, is named after the doctors who discovered its calming atrributes. Fashion forward men wear pink oxford shirts with davy, black, or dark grey suits for informal business wear. Wearing pink close to the face gives the skin a rosy, healthy glow. |
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Inspires activty and appeals to many people. Therefore, it is a favorite color for the interiors of fast-food restaurants and uniforms. A great fall color, a cheap color. A good color when combined with brown or rust. Many men's wear patterns incorporate orange in their desing. |
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a no-nonsense color. Brown is sincere and a popular color for men. The brown family, ranging rom pale tans to deep, dark chocolate browns, is a staple in mens casual wear.When softened, developes into 2 tones: taupe and camel. When combined with grey, taupes and camels result in elegant business attire for women. |
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Color that surrounds us in nature and has a cool, comfortable appeal. Calm, neutral color when light. Bright grass greens and olive hues do not sell well in clothes and they often clash with a person's complextion. Colors that sell well in clothes are teal, aqua, and turquoise. Hunter and forest green are classy colors but do not apeal to a large population. These are masculine shanes. |
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A favorite color for the majority of adults. Navy blue has power, authority and dignity. Ex: police uniforms. Navy/white are nautical colors, pale blues are calming. Navy blue is the typical spring blue. The navy blazer is a must in a man's wardrobe. Navy looks great with grey, taupe, tan, beige, camel, in men's wear. Women can be more felxible. Blue chambroy shirt is a great men's wear style. Goes well with navy, black, and grey.Denim blue is a winner in the industry. |
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The color of the royals, symbolizes wealth because it was very expensive to produce from dyes. Sumptuary laws. A difficult color to combine, more popular with women than men. an exotic color that is used spraingly in fashion. It does have fashion cycles where at times it is in and then goes out. A great color for people with deep brown skins. Purple is an accent color in menswear. Good accent color in tie prints; it is a nice contrast to brown, tan , black, grey, and navy. Purple is sometimes used as an accent colors in sweaters. |
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It is the first color to be processed by the eye, so it is a highly visible color. When used in small ammounts in dark prints, it makes them seem lively. A frequent accent color in men's ties. Bright yellow is often found in high-visibiliy clothing, such as sailing wear and uniforms for highway workers. Yellow is a sunny, clean, and fresh color. However, it has a negative effect on people's emotions. It tends to creat anxiety and negativitiy. In inhibits musle movement and people tend to loose control of their temper in a yellow surrounding. Time passes slowly in a yellow room. Yellow and black combo is a warming mix. Bexause of yellow's high visibility clothing, such as sailing wear and unforms for highway workers. |
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Not a color at all. the absence of any colored light reflecting from a surface. Associated with sad events, not good for summer wear. Expert feel a man is more handsome in black. A classy color! |
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sophisticated, neutral, authoritative, and businesslike. A handsome, versatile fashion color, a classic. The grey suit is a business uniform. Old hollywood, vintage photos. |
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A non-color, when light containing all visible wavelengths are reflected and the eye sees white. Pure, classic, cold and sterile or neutral. White flatters the face and highlights it. White sports clothing are considered an "upper crust". Tennis and yachting outfits are often worn by the upper class. White reflects heat, great for summer wear. White also reflects light and therefore, objects appear larger. |
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refers to the color name. |
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red, yellow, and blue. The hues cannot be producted by combining other colors, but are the basis for making all other colors. |
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are formed by combining two primary hues. The three secondary hues are orange, green and violet. |
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Tertiary or intermediate hues |
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are formed when a primary and neighboring secondary hues are combines. These inclue yellow-green, blue-green, blue-violet, red-violet, red-orange, and yellow-orange. The Primary, Secondary, and tertiary hues are the basic twelve colors, but numerous color variations can be produced from them. |
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is the lightness or darkness of a hue, raning from white to black on the value scale. Add white ot a hue and it becomes a tint, add black and it becomes a shade. |
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the brightness or dullness of a color. We refer to the strength or weakness of a color, depending on the saturation of color. Full saturation refers to a pure hue. When a pure hue is mixed with another color, it becomes grayed. |
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is developed around one color. This could mean variations in value of intensity of one hue, such as light, medium, or dark blue. |
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refers to the neighboring colors on the color wheel. An example is yellow, yellow-green and green. |
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are colors that are direct opposite of eachother on the color wheel. They tend to be dramatic, such as red and green Christmas color scheme. |
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