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FAS 361
Methods in Behavioral Research
6
Other
Undergraduate 4
12/08/2010
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Term
Intuition
 Definition

Relying on intuition means accepting your own opinions or personal insights and about human behavior. 

Personal Intuition may be biased or  incorrect
Term
False Consensus Effect
 Definition

•We believe others are like ourselves.

•Predictions about others’ behaviors based on our observations are likely to be biased toward our own beliefs or behaviors.

•Under what circumstances do you think the false consensus effect is at play?
Term
Authority
 Definition

We have a tendency to readily accept the word of an authority or organization with credentials or status in society. 

Be skeptical. Ideas may be biased or not based on credible evidence.

Ideas should be tested.
Term
Empiricism 
 Definition

The acquisition of or production of knowledge occurs via observation or data collection (conducting empirical studies), rather than via intuition or by accepting authority opinions.

Provides an objective and systematic approach for testing ideas, eliminating false causal beliefs, or learning about human behavior.

nBased on the scientific method
Term
scientific method
 Definition

The scientific method is a cyclic process that guides all empirical research.

Main Steps of Empirical Research:
Formulate Research Question
Develop hypotheses (predictions)
Figure out how you will test your hypotheses and measure your variables
Recruit Participants
Collect Data
Analyze data
Draw conclusions
Share findings
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