TRUE or FALSE

A target market is a specific group of consumers toward whom a firm directs its marketing effort.

TRUE

TRUE or FALSE

Marketing creates value by allowing individuals and organizations to obtain what they want and need.

TRUE

TRUE or FALSE

A person's buying behavior may be affected by his or her social roles.

TRUE

TRUE or FALSE

Sales promotion, advertising and public relations are elements of the promotion strategy.

TRUE

__________ is the action that people take in buying and using goods and services.

Buyer behavior

What are the four Ps?

Price

Product

Place

Promotion

The marketing concept:

A) integrates all of the company's activities to satisfy customer wants.

B) focuses on customer wants so the compant can differentiate its products from its competition

C) achieves long-term organizational goals

D) satisfies customer wants and needs legally and responsibly

E) does all of the above

E) does all of the above

The _____ is based on the four Ps.

A) production mix

B) competetive advantage

C) target market

D) advertising mix

E) marketing mix

E) marketing mix

When planning _____ strategy, a manufacturer will deal with wholesalers and retailers.

place (distribution)

A(n) _______ is any good or service that satisfies wants, along with its percieved attributes and benefits.

Product

Personal selling, advertising, public relations and sales promotions are decisions made when planning the ______ strategy.

promotion

The ________ is a specific group of consumers toward which a firm directs its marketing efforts.

target market

Custoer satisfaction:

A) can occur even if the product does not meet customer expectations.

B) is the same as customer value.

C) refers to the customer's feeling that a product has met or exceeded expectations.

D) is most likely to be achieved by companies that have a production orientation.

E) is accurately described by all of the above.

C) refers to the customer's feeling that a product has met or exceeded expectations.

A short story describing how reluctant British citizens are to play party games that might result in them looking foolish is an example of how _____ shapes human behavior.

Culture

Which one of the following is a commonly used method for market segmentation?

A) demographic

B) behavioristic

C) psychographic

D) geographic

E) all of the above

E) all of the above

TRUE or FALSE

Orientation introduces a new employee to the ethics and culture of the new company.

TRUE

TRUE or FALSE

A job description is a written description of the qualifications necessary for a specific job.

FALSE

TRUE or FALSE

Legal regulations are not much of a concern in the recruitment and selection process.

FALSE

TRUE or FALSE

Human resource management is the process of hiring, developing, motivating and evaluating people in order to achieve organizational goals.

TRUE

TRUE or FALSE

A labor union is an organization that represents workers in their disputes with management over wages, hours and working conditions.

TRUE

Human resource ________ is the creation of a strategy for meeting future human resource needs.

Planning

______ is the settling of a labor-management dispute by having a third party make a binding decision.

Arbitration

The first type of training and development a new employee will be exposed to is:

employee orientation

Which of the following is an example of a trend in human resource management?

A) reactive management of diversity

B) growing number of teenage customers

C) improving effiency through outsourcing

D) hiring empoyees who will change the organizational culture

E) increase in the number of children being home-schooled

C) improving efficiency through outsourcing

________ is the attempt to find and attract qualified job applicants in the external labor market.

C) Recruitment

One of the documents that help human resource planners find the right person for a specific job is a list of tasks and responsibilities required of the job. This document is known as a:

job description

_______ is the process of negotiating labor agreements beetween union members and management.

Collective bargaining

During the NBA lockout, the players in a(n) _______ election, voted out their existing union in order to sue the team owners.

decertification

Rob Branyan applied for a job at Shane Printing, which is unionized. She was told that she need not join and did not have to pay union fees if she did not want to. Shane Printing must be located in a _______ state.

right-to-work

The _______, created by the 1964 Civil Rights Act, investigates and resolves charges of discrimination.

Equal Employment Opportunity Commision

TRUE or FALSE

According to Maslow's hierarchy of need, the most basic needs are the social needs.

FALSE

TRUE or FALSE

According to Herzber's two-factor theory, job security represents a hygiene factor.

TRUE

TRUE or FALSE

A manager who thinks that workers dislike and avoid work has what Douglas McGregor labeled Theory Y assumptions about people.

FALSE

TRUE or FALSE

Early management theorists thought money was employees' primary motivation.

TRUE

TRUE or FALSE

Motivation is basically a need-satisfying process.

TRUE

According to Maslow, living life to the fullest is most closely associated with fulfilling this need:

Self-Actualization

What did the Hawthorne studies reveal?

That managers who understand the needs, beliefs and expectations of people will have the greatest success motivating workers.

As a believer in the Theory Y style of management, Robin Gorgio believes in all of the follwing EXCEPT:

A) trusting workers to work hard on their own

B) constant and close supervision

C) freedom of workers to come and go at will

D) giving employees more responsibilities

E) that workers are positively motivated

B) constant and close supervision

Jane learned that, although she and June were both hired as part-time salesclerks at the same time and have similar backgrounds, June is paid $1 more per hour. Jane decided to stop cleaning dressing rooms on her shift because she thinks this is unfair. This is an example of which theory?

Equity Theory

According to McGregor's Theory X,

most workers must be coerced to work.

Maslow's hierarchy classifies needs that motivate people in which order, starting with the most basic?

Physiological

Security

Social

Esteem

Self-actualization

Human relations is concerned with all of the following except:

A) employee motivation

B) the needs of employees

C) sales

D) job performance

E) morale

C) sales

The Theory Z style of management emphasizes:

long-term employment

TNT Incorporated recently implemented a participative management program in which it gave teams of workers more control and authority over their jobs. It is using which job design?

Job enrichment

When explaining employee motivation through Herzberg's two-factor theory, all of the following represent motivational factors except:

A) recognition

B) wages

C) achievement

D) responsibility

E) advancement

B) wages