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Exam #2 Flashcards
Important concepts of Social Psychology
7
Psychology
Undergraduate 1
02/19/2014
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Term
Satisficing
 Definition
Term
Maximizing
 Definition
Term
Elaboration Likelihood Model
 Definition
Model that describes how people come to form attitudes.
Term
Knowledge Activation
 Definition
Accessiblity * appicability
Term
Accessiblity
 Definition
Activation potential or readiness of stored knowledge.
Term
Applicability
 Definition
similarity or overlap between features of the stored knowledge unit and the stimulus.
Term
Principles of Spreading Activation
 Definition
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