Shared Flashcard Set

Details

Exam 3 Ch. 5,6
Film, Magazines
86
Communication
Undergraduate 1
03/03/2015

Additional Communication Flashcards

 


 

Cards

Term
The year 1956 marked the beginnings of the death of the mass circulation magazines. The first to cease publication was:
Definition
Collier's
Term
Today, there are approximately           magazines in operation in the United States.
Definition
20,000
Term
Of all the magazines in operation in the United States today, approximately _____ are general interest consumer magazines.
Definition
73,000
Term
What percentage of all U.S. advertising expenditures is given to magazines?
Definition
20%
Term
The first magazine in Colonial America was:
Definition
ANDREW BRADFORD’S AMERICAN MAGAZINE
Term
In the early 1800s, U.S. magazines began to less resemble their British forefathers, in large part because of uniquely American social movements like:
Definition
Labor Reform and Abolition
Term
In the contemporary world of consumer magazines, being good isn’t enough. A publication must be good and APPEAL PRIMARILY TO SPECIALIZED READERSHIPS WITH RELATIVELY:
Definition
Narrow Interests
Term
The very first colonial magazines were expensive and aimed at the small number of literate colonialists. Their content was composed primarily of:
Definition
REPRINTED BRITSH MATERIAL
Term
The very first colonial magazines suffered because distribution was difficult as a result of THE ABSENCE OF A WELL – ORGANIZED:
Definition
Postal System
Term
The U.S. mass circulation, popular magazine first prospered in the:
Definition
POST-CIVL WAR YEARS
Term
The Postal Act of 1879 increased literacy and reduced cover prices, and _________ fueled the booming interest in mass circulation magazines after the Civil War
Definition
The spread of the railroad
Term
In the late 1900s, magazines were able to reduce cover prices dramatically and thereby increase their readership due to THEIR ABILITY TO ATTRACT GROWING AMOUNTS OF:
Definition
Advertising
Term
In 1913, the 17th Amendment, mandating popular election of senators, was ratified. The drive for its passage was begun by a series of articles entitled “The Treason of the Senate,” appearing in which magazine?
Definition
Cosmopolitan
Term
The average ad content to editorial content ratio for an American magazine is:
Definition
53%-47%
Term
When you read Vogue, Sports Illustrated, or Wired, you’re reading a ______ magazine.
Definition
Consumer
Term
Web and Internet users tend to be unsophisticated readers is NOT among the problems faced by online magazines as they attempt to become profitable.
Definition
Web and Internet users tend to be unsophisticated readers is NOT among the problems faced by online magazines as they attempt to become profitable.
Term
The ______           of            was established in 1914 to provide reliability to a booming magazine industry playing loose with self-announced circulation figures.
Definition
Audit Bureau Circulations
Term
_____ was first published in 1923. Its brief (originally only 28 pages long) presentation of the week’s news in review was immediately popular, and it was making a profit within a year of its birth.
Definition
TIME
Term
There are more than 100,000 different _____             and          magazines in America, representing 34 billion annual copies
Definition

Brand Magazines

Magalogues 

Term
An early machine for projecting slides onto a different surface:
Definition
Zoopraxiscope
Term
Images our eyes gather are retained by our brains for about 1/24 of a second, producing the appearance of constant motion:
Definition
Persistence of Vision
Term
William Dickson's early motion picture camera:
Definition
Kinetograph
Term
Process of recording images on polished metal plates, usually copper, covered with a thin layer of silver iodide emulsion:
Definition
Daguerreotype
Term
An early system of photography using translucent paper from which multiple points could be made:
Definition
Calotype
Term
Peep show devices for the exhibition of kinetographs:
Definition
Kinetoscope
Term
Lumiere brothers' device that both photographed and projected action:
Definition
Cinematographe
Term
Tying together two separate but related shots in such a way that they take on a new, unified meaning:
Definition
Montage
Term
The first movie houses; admission was one nickel:
Definition
Nickelodeon
Term
The first film production companies:
Definition
Factory Studios
Term
Two films on the same bill is known as a:
Definition
Double feature
Term
The second, typically less expensive, movie in a double feature:
Definition
B-movie
Term
A system in which studios produced their own films, distributed them through their own outlets, and exhibited them in their own theaters:
Definition
Vertical integration
Term
The practice of requiring exhibitors to rent groups of movies(often inferior) to secure a better one:
Definition
Block booking
Term
The process of deciding to make a movie:
Definition
Green light process
Term
Opening a movie on only a few screens in the hope that favorable reviews and word-of-mouth publicity will boost interest:
Definition
Platform rollout
Term
Specialty or niche division of a major studio designed to produce more sophisticated-but less costly-movie:
Definition
Corporate independent studio
Term
Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations:
Definition
Blockbuster mentality
Term
Movies that can be described in one line:
Definition
Concept films
Term
An expensive blockbuster around which a studio plans its other releases:
Definition
Tentpole
Term
Movies produced with full intention of producing several sequels:
Definition
Franchise films
Term
Movies produced primarily for initial exhibition on theater screens:
Definition
Theatrical films
Term
Film making using digital video cameras and desktop digital editing machines:
Definition
Microcinema
Term
Sponsor financing of movies to advance a manufacturer's product:
Definition
Branding films
Term
a form of crusading journalism that primarily used magazines to agitate for change:
Definition
muckraking
Term
These magazines carry stories, features, and ads aimed at people in specific professions and are distributed either by the professional organizations themselves or by media companies (such as Whittle Communications and Time Warner):
Definition
Trade, professional and business magazines
Term
Magazines that are produced by companies specifically for their own employees, customers and stockholders. Or by clubs and associations specifically for their members.
Definition
Industrial, company and sponsored magazines
Term
Magazines that are sold by subscription and at newsstands, bookstores and other retail outlets, including supermarkets, garden shops, and computer stores.:
Definition
consumer magazines
Term
special versions of a given issue of a magazine in which editorial content and ads vary according to some specific demographic or regional grouping
Definition
Split runs
Term
a magazine provided at no cost to readers who meet some specific set of advertiser-attractive criteria
Definition
Controlled Circulation
Term
small, black-and-white squares that appear on many media surfaces that direct mobile device users to a specific website:
Definition
QR Code
Term
tag embedded in a magazine page that connects readers to advertisers' digital content
Definition
NFC chip
Term
magazine ad copy that weaves through or around editorial copy
Definition
Interruptive Ads
Term
ads in magazines and newspapers that take on the appearance of genuine editorial content
Definition
Advertorials
Term
newspaper and magazine content that reinforces the advertiser's message, or at least does not negate it:
Definition
Complementary copy
Term
demand by an advertiser for an advance review of a magazine's content, with the threat of pulled advertising if dissatisfied with that content:
Definition
Ad-pull policy
Term
The process of photography was first invented around 1816 by:
Definition
JOSEPH NICEPHORE NIEPCE
Term
In 1893, British inventor ( ) introduced his photographic
system, which used translucent paper (a negative) and was so sensitive that it permitted exposure
times as short as 30 seconds.
Definition
William Henry Fox Talbot
Term
In 1873, former California governor Leland Stanford employed which photographer to help him win
his bet about running horses?
Definition
EADWEARD MUYBRIDGE
Term
Eadweard Muybridge invented the ( ) to project his slides of people and
animals in a way that would give the appearance of motion.
Definition
Zoopraxiscope
Term
Thomas Edison sought profit from Eadweard Muybridge’s discovery of how to make motion pictures.
He gave the task of improving the process to his top scientist:
Definition
WILLIAM DICKSON
Term
William Henry Fox Talbot’s photographic system,( ), was superior to the
daguerreotype because it permitted shorter exposure times, among other reasons
Definition
Calotype
Term
Celluloid roll film was developed in 1887 by:
Definition
HANNIBAL GOODWIN
Term
The linking of consumer products, such as toys and hamburgers, with popular movies is called:
Definition
MERCHANDISE TIE-IN
Term
The early films of Edison and the Lumière brothers:
Definition
WERE SHORT REPRODUCTIONS OF
REALITY SHOT IN FIXED FRAME
Term
Narrative was first introduced to film by:
Definition
EDWIN S. PORTER
Term
The first film to utilize editing, intercutting of scenes, and a mobile camera to tell a story was:
Definition
THE
GREAT TRAIN ROBBERY
Term
The first director to utilize editing, intercutting of scenes, and a mobile camera to tell a story was:
Definition
EDWIN S. PORTER
Term
Important to film narrative is ( ), the tying together of two separate but
related shots in such a way that they take on a new, unified meaning.
Definition
Montage
Term
( ) employed a wide variety of film techniques to bring passion and
heightened suspense to his 1915 classic, The Great Train Robbery.
Definition
EDWIN S. PORTER
Term
In 1908, Thomas Edison united the 10 companies that held all the necessary patents for film
production into the Motion Picture Patents Company (MPPC), which was often simply called the:
Definition
TRUST
Term
The first all-sound movie, released in 1928, was:
Definition
LIGHTS OF NEW YORK
Term
Adding to the scandals that surrounded Hollywood in the 1920s was the arrest of actor ( ) for a murder in a San Francisco hotel.
Definition
Fatty Arbuckle
Term
Buffeted by scandal, Hollywood established a self-censoring board, the Motion Picture Producers and
Distributors of America, and installed a former postmaster general as its head. The MPPDA was
often simply called the:
Definition
HAYS OFFICE
Term
The MPPDA established a set of guidelines for what was and was not acceptable in movies, called
the:
Definition
MOTION PICTURE PRODUCTION CODE
Term
( ) and ( ) were two economic innovations that helped the
movie industry survive the Depression.
Definition
Double features
B movies
Term
The 1948 Supreme Court decision that outlawed vertical integration is called the:
Definition
PARAMOUNT DECISION
Term
The first motion picture studio was built in New Jersey by:
Definition
THOMAS EDISON
Term
The name of the first motion picture studio was:
Definition
BLACK MARIA
Term
Music for the kinetoscope was provided by what other Edison invention?
Definition
PHONOGRAPH
Term
The Lumière brothers’ most important contribution to the development of motion pictures was:
Definition
DEMONSTRATING THAT LARGE AUDIENCES WOULD SIT IN A DARKENED ROOM AND
WATCH MOVIES PROJECTED ON A SCREEN.
Term
The Lumière brothers developed a device that would both shoot and project motion pictures. They
called it the:
Definition
CINEMATOGRAPHE
Term
Edison, jealous of the Lumières’ success, bought the patent for an advanced film projector from U.S.
inventor:
Definition
THOMAS ARMAT
Term
Studios financing their own films with their own money are called:
Definition
MAJORS
Term
The majority of movies that make it to U.S. theater screens are produced by:
Definition
INDEPENDENT STUDIOS
Term
The large bulk of annual ticket sales, 80% to 90%, is generated by movies produced by:
Definition
MAJOR
STUDIOS & CORPORATE INDEPENDENTS
Term
The modern independent film boom is said to have been started by the film:
Definition
EASY RIDER
Supporting users have an ad free experience!