Term
| 3 types of intermediaries |
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Definition
retailers
wholesalers
agents/brokers |
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Term
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Definition
| direct interactions with customers |
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Term
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Definition
| sell to other wholesalers or retailers have warehouses |
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Term
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Definition
| facilitate the sale of a product by reprsnting channel members |
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Term
| channel functions perfomed by intermedaries |
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Definition
transactional
logistical
facilitating |
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Term
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Definition
promotional
negotiation
risk taking |
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Term
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Definition
physical distribution
storage
sorting |
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Term
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Definition
discrepancy of quantity
dscrepancy of assortment
temporal discrepancy
spatial discrepancy |
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Term
| specialization and division of labor |
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Definition
produces greater efficency
cost less
economies of scale |
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Term
| level of distribution intensity |
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Definition
intensive
selective
exclusive |
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Term
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Definition
| select few retail outlets |
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Term
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Definition
| one retail outlets, high prices items |
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Term
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Definition
advertising
public relations
personal selling
sales promotion |
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Term
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Definition
paid form of communication
mass orientation/scale
indirect comm b/c there is a medium |
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Term
| advantages of advertising |
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Definition
reach large numbr of people
average cost per contact is somewhat low
targeted comm |
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Term
| disadvantages of advertising |
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Definition
total cost is high
too expensive to make national reach |
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Term
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Definition
| short term incentive measure to boost sales |
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Term
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Definition
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Term
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Definition
sender
encoding message
message channel
decoding message
receiver |
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Term
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Definition
| anything that is distracting or unintended |
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Term
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Definition
| all the activities directly related to th scale of goods and services to the ultimate consumer for personal nonbusiness |
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Term
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Definition
| a store houing several departments under one roof |
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Term
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Definition
| large, departmentalized, self-service retailer that specializesin food and some non food items |
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Term
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Definition
| retail store specialing in a given type of merchandise |
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Term
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Definition
specialize in food
on the line b/w retail and service establishments |
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Term
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Definition
electronic retailing
auto vending
dirct marketing/retailing |
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Term
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Definition
website easy to use
product availaility |
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Term
| emerging developments in retailing |
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Definition
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Term
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Definition
attention
interest
desire
action |
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Term
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Definition
| a graber, to your attention |
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Term
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Definition
| after have attention, keeping it |
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Term
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Definition
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Term
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Definition
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Definition
one to one interactions
control
real time |
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Term
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Definition
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Term
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Definition
gather info
sharing info
reveal preference
collaborate |
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Term
| institutinal advertissing |
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Definition
ment to enhance a companies image rather than a partiular product
talks about entire company |
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Term
| instituational advertising chara |
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Definition
corporate identity
advocacy |
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Term
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Definition
| a foma of advertising that touts the benefits of a specific goof/service |
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Term
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Definition
| form of adertising in which an org. expresses its view on controversial issues or responds to media attacks |
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Term
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Definition
pioneering
competitive advertising
comparative |
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Term
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Definition
| a point of differation that makes you "better" or more unique than other companies |
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Term
| advertising goal/objectives |
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Definition
make creative decision
make media decsion |
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Term
| make creative decision in advertising |
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Definition
what goes into the Ad,
is it serious,funny,happy |
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Term
| make media decision in advertising |
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Definition
what kind of media source the Ad will come or be on
TV,radio,newspaper |
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Term
| common advertising appeal |
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Definition
admiration
fun
emotion
informational |
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Term
| loyalty marketing programs |
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Definition
ways companies have customers stick with them
way to track customers purchases and info |
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Term
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Definition
| companes spend billions sending out free samples |
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Term
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Definition
extent of problems
probabliity of harm
potential consequences
number affected
social consensus
time
top management position/actions |
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Term
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Definition
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Term
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Definition
making decisions
control behavior
right vs wrong |
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Term
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Definition
foreign
corrupt
practices
act
is illegal in US and a business goes overseas, still illegal |
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Term
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Definition
corporate
social
responsibility
companies doing business in a cleaner manner- going green |
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Term
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Definition
punishment/reward driven
(legal) |
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Term
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Definition
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Term
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Definition
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Term
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Definition
intangible
inseperable
hetrogenous
perishable |
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Term
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Definition
| determine quality of something through searching (read discributions) |
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Term
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Definition
| determine quailty of somethingby using it |
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Term
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Definition
| dont even know quality after using it |
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Term
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Definition
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Term
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Definition
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Term
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Definition
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Term
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Definition
additional markets
consumers have more options
efficiency improved
comparative advantage |
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Term
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Definition
what infuences your mindset
symbols
beliefs
religion
rituals
throught process |
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Term
| uncontrolable xternal factors |
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Definition
culture
tech
economics
demogaphics
competitin
regulations |
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Term
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Definition
| same thing in all countries |
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Term
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Definition
| changig or adapting to different cultures |
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Term
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Definition
local preferences
legal
standardization practices |
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Term
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Definition
| people do thigs at one at a time strict with time |
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Term
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Definition
| people who do several things at one time flexible with time |
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Term
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Definition
| where marketing directly try to appeal to our 5 sences |
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Term
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Definition
most important b/c of distance
(sight) |
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Term
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Definition
more hardwired in brain
(taste) |
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Term
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Definition
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Term
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Definition
inhances memory-can aquire
(smell) |
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Term
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Definition
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Term
| emerging trends in marketing |
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Definition
customer interactivity
control over brands |
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Term
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Definition
| difference b/w the amount of product produced and the amount an end user wants to buy |
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Term
| discrepancy of assortment |
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Definition
| lack of all the items a customer needs to recieve full satisfaction from a product or products |
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Term
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Definition
| situation that occurs when a product is produced but a customer is not ready to but it |
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Term
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Definition
| difference b/w the location of a producer and the locatio of widely scattered markets |
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Term
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Definition
| hving a product available in every outlet where targe cutomers might want to buy it |
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Term
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Definition
| evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding an acceptance |
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Term
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Definition
| mini supermarket carrying onle limited line if hig-turnover convenience goos |
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Term
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Definition
| retail store that stocks pharmacy-related producs and services as its main draw |
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Term
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Definition
| competes on a basis of low prices,high turnover, and hgh volume |
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Term
| speciality discount store |
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Definition
| offers a nearly complete selection of single-line merchandise and uses self-service, discunted prices, high volume, and high turnover |
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Term
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Definition
| combines food and general merchandise goods with a wide rang of services |
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Term
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Definition
| originaor of a trade name that grants operating rights to another party to sell its products |
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Term
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Definition
| individual that is granted the rigt to sell another partys product |
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Term
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Definition
| uses aggessive personal selling and trade advertising to convince a wholesaler or a retailer to carry and sell particular merchandise |
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Term
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Definition
| stimulates cnsumer demand to obtain product distribution |
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Term
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Definition
| usng consumers to develop and market products |
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