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Exam 2 Vocab
Chap 2, 7, 6, 5
4
Communication
Undergraduate 2
03/22/2015

Additional Communication Flashcards

 


 

Cards

Term
content analysis
Definition
research technique for the objective, systematic, and quantitative description of the manifest content of communication
Term
coder
Definition
person who examines content and classifies it into categories
Term
manifest content
Definition
material that actually appears, and requires a minimum of interpretation by the coder
Term
latent content
Definition
content that might become apparent after a coder has interpreted or read between the lines of the message before coding
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