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Exam 2 Ch. 3/4/5
Books, Newspapers, Magazines
117
Communication
Undergraduate 1
02/09/2015

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Term
In 1644, this was the first book printed in the colonies:
Definition
The Whole Booke of Psalms
Term
Who published the first true novel in North America?
Definition
Ben Franklin
Term
What was the title of the first true novel in North America? (published by Ben Franklin, written by Samuel Richardson)
Definition
Pamela
Term
Who was the most widely read colonial author during the American Revolution?
Definition
Thomas Paine
Term
A typewriter-like keyboard allowing printers to set type mechanically rather then manually
Definition
Linotype machine
Term
permitting printing from photographic plates rather than from heavy, fragile metal casts. This is known as:
Definition
Offset Lithography
Term
Books that were inexpensive, concentrated on frontier and adventure stories. Published by Beadle & Company. Could get them for 10 cents, these are known as:
Definition
Dime Novels (Pulp novels)
Term
Books are agents of    1    and    2    change.
Definition

1)social

2)cultural

Term
Books are an important cultural           .
Definition
repository
Term
Books are our            on the past.
Definition
windows
Term
Books are important sources of                      .
Definition
personal development
Term
Books are wonderful sources of    1      2   , and    3   .
Definition

1)entertainment

2)escape

3)personal reflection

Term
Books are mirrors of           .
Definition
culture
Term
Because of their influence as cultural repositories and agents of social change, books have often been targeted for:
Definition
censorship
Term
When people possess the ability to read but are unwilling to do so:
Definition
Aliteracy
Term
Books sold and distributed by book clubs:
Definition
Book Club Editions
Term
Textbooks produced for elementary and high schools:
Definition
El-hi
Term
Textbooks produced for colleges and universities
Definition
Higher Education
Term
Books delivered by mail and usually are specialized series or elaborately bound special editions of classic novels:
Definition
Mail-order Books
Term
Books typically published only as paperbacks and are designed to appeal to a broad readership;many romance novels, diet books, and self-help books are in this category:
Definition
Mass market paperbacks
Term
These books are reference and educational volumes designed specifically for professionals such as doctors, engineers, lawyers, scientists and managers:
Definition
Professional Books
Term
Volumes/books such as Bibles, catechisms and hymnals:
Definition
Religious Books
Term
Guide and practice books designed to prepare readers for various examinations such as the SAT or the bar exam:
Definition
Standardized tests
Term
Publications such as the Encyclopaedia Britannica, atlases, and dictionaries bought directly from the publisher rather than purchased in a retail setting
Definition
Subscription reference books
Term
Hard or softcover. Include not only fiction and most nonfiction but also cookbooks, biographies, art books, coffee-table books and how-to books:
Definition
Trade Books
Term
Books from publishing houses associated with and often underwritten by universities. Typically publish serious nonfiction and scholarly books.
Definition
University Press books
Term
The publication of books initially or exclusively online:
Definition
E-Publishing
Term
Books downloaded in electronic form from the Internet to computers, dedicated readers, or mobile digital devices:
Definition
E-Books
Term
Stored digitally. Once ordered, a book can be instantly printed, bound and sent. Another form of e-publishing:
Definition
Print on Demand (POD)
Term
Unsold books returned to publishers to be sold at great discount are known as:
Definition
Remainders
Term
Digital books with the appearance of traditional books but content that is digitally stored and accessed are known as:
Definition
E-readers
Term
Digital and hard copy books available for any and all reading devices is known as:
Definition
Platform Agnostic Publishers
Term
Before conglomeration, publishing was often described as           ; that is, publishing houses were small operations, closely indentified with their personnel-both their own small staffs and their authors.
Definition
cottage industry
Term
The sale of a book, its contents, and even its characters to filmmakers, paperback publishers, book clubs, foreign publishers, and product producers like T-shirt, poster, coffee cup, and greeting card manufacturers:
Definition
Subsidiary rights
Term
Books published very soon after some well-publicized public event:
Definition
Instant books
Term
written on a tablet, account of the deliberations of the Roman Senate; an early newspaper (actions of the day)
Definition
Acta Diurna
Term
one page news sheets on specific events, printed in English but published in Holland and imported into England by British booksellers; an early newspaper
Definition
Corantos
Term
daily accounts of local news printed in 1620s England; forerunners of our daily newspaper
Definition
Diurnals
Term
early colonial newspapers imported from England, single sheet announcements or accounts of events
Definition
Broadsides (or broadsheets)
Term
the first 10 amendments in the Constitution
Definition
The Bill of Rights
Term
Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peacefully to assemble, and to petition the Government for a redress of grievances
Definition
The First Amendment
Term
series of four laws passed by 1798 US Congress making illegal the writing, publishing, or printing of "any false scandalous and malicious writing" about the President, the Congress, or the US Government
Definition
Alien and Sedition Acts
Term
newspapers in the 1830s selling for one penny
Definition
Penny Press
Term
news gathering organizations that provide content to members
Definition
wire services
Term
early 20th century journalism emphasizing sensational sex, crime and disaster news
(big print headlines, photos)
Definition
Yellow Journalism
Term
businesses that own two or more newspapers
Definition
Newspaper chains
Term
measurement of publication readers who neither subscribe nor buy single copies but who borrow a copy or read one in a doctor's office or library
Definition
pass-along readership
Term
journalists pitch stories to readers who can contribute small amounts of money to those they want to see completed
Definition
crowdfunded journalism
Term
suburban or regional versions of metropolitan newspapers
Definition
zoned editions
Term
papers often in a foreign language, aimed at minority, immigrant, and non-English readers
Definition
Ethnic press
Term
typically weekly, free papers emphasizing events listings, local arts advertising, and "eccentric" personal classified ads
Definition
Alternative Press
Term
free dailies designed for younger commuters
Definition
Commuter Papers
Term
clearinghouses for the work of columnists, cartoonists, and other creative individuals, providing their work to newspapers and other media outlets
Definition
feature syndicates
Term
permits a failing paper to merge most aspects of its business with a successful local competitor, as long as editorial and reporting operations remain seperate
Definition
Joint Operating Agreement (JOA)
Term
making online content available only to those visitors willing to pay
Definition
Paywall
Term
total numbers of the print edition of a newspaper plus unduplicated Web readers
Definition
Integrated Audience Reach
Term
sensational stories that do not serve the democratic function of journalism
Definition
Soft news
Term
news stories that help readers make intelligent decisions and keep up with important issues
Definition
Hard News
Term
the theory that media may not tell us what to think but do tell us what to think about
Definition
Agenda Setting
Term
a form of crusading journalism that primarily used magazines to agitate for change:
Definition
Muckraking
Term
These magazines carry stories, features, and ads aimed at people in specific professions and are distributed either by the professional organizations themselves or by media companies (such as Whittle Communications and Time Warner):
Definition
Trade, professional and business magazines
Term
Magazines that are produced by companies specifically for their own employees, customers and stockholders. Or by clubs and associations specifically for their members.
Definition
Industrial, company and sponsored magazines
Term
Magazines that are sold by subscription and at newsstands, bookstores and other retail outlets, including supermarkets, garden shops, and computer stores.:
Definition
Consumer magazines
Term
special versions of a given issue of a magazine in which editorial content and ads vary according to some specific demographic or regional grouping
Definition
Split runs
Term
the number of issues of a magazine or newspaper that are sold
Definition
Circulation
Term
a magazine provided at no cost to readers who meet some specific set of advertiser-attractive criteria
Definition
Controlled Circulation
Term
Publications specifically designed for an individual company seeking to reach a narrowly defined audience
Definition
Custom Publishing
Term
small, black-and-white squares that appear on many media surfaces that direct mobile device users to a specific website:
Definition
QR (quick response) code
Term
tag embedded in a magazine page that connects readers to advertisers' digital content
Definition
NFC (near-field communication) chip
Term
A consumer magazine published by a retail business for readers having demographic characteristics similar to those consumers with whom it typically does business:
Definition
Brand Magazine
Term
a designer catalog produced to look like a consumer magazine
Definition
Magalogue
Term
magazine ad copy that weaves through or around editorial copy
Definition
Interruptive Ads
Term
ads in magazines and newspapers that take on the appearance of genuine editorial content
Definition
Advertorials
Term
newspaper and magazine content that reinforces the advertiser's message, or at least does not negate it:
Definition
Complementary copy
Term
demand by an advertiser for an advance review of a magazine's content, with the threat of pulled advertising if dissatisfied with that content:
Definition
Ad-pull policy
Term
Who invented the steam-powered printing press?
Definition
Frederich Koenig
Term
Who was the author of "Uncle Tom's Cabin"?
Definition
Harriet Beecher
Term
Who is the author of Fahrenheit 451?
Definition
Ray Bradbury
Term
What was the company that operated the first printing press in north america?
Definition
Cambridge Press
Term
Designed by England to recoup money it spent waging the French and Indian War, the ( ) ( ) mandated that all printing-legal documents, books, magazines and newspapers-be done on paper stamped with the government's seal.
Definition
Stamp Act
Term
Thomas Paine's 47 page ( ) ( ) openly challenged Britain's rule on colonies.
Definition
Common Sense
Term
John Adam's ( ) ( ) openly challenged Britain's rule on the colonies.
Definition
Novanglus Papers
Term
The ( ) Brothers democratized books and turned them into a mass medium.
Definition
Beadles
Term
( )( ) invented the paperback novels. ( )( ) brought the idea to the United States.
Definition
Allen Lane
Robert de Graff
Term
Name the person:
-1300s
-Burned at the stake
-Bible
Definition
John Wycliff
Term
Name the person:
-1500s
-Strangled to death (burned at the stake)
-Bibles
Definition
William Tyndale
Term
Advises the publishing house on which books to publish.
Definition
Acquisition's Editor
Term
Stories that unfold serially through email/website/im's:
Definition
Digital Epistolary Novel
Term
Big companies can attract better authors. For this reason ( ) happens with books/publishing.
Definition
Conglomeration
Term
Most of the books carried to the New World by the American colonists were:
Definition
Religious in nature
Term
U.S. publisher Robert de Graff copied the success of similar books in England when he founded      in 1939. This company produced inexpensive paperback reissues of books that had already become successful in hardback.
Definition
Pocket Books
Term
Uncle Tom's Cabin was originally written as:
Definition
a magazine serial
Term
The book industry was slow to develop after the Revolutionary War. Books were still expensive, and literacy remained a luxury. But in a movement that began before the Civil War,           came to most states by 1900, swelling the number of readers.
Definition
Compulsary Education
Term
The linotype machine was developed in 1884 by:
Definition
Ottar Mergenthaler
Term
Before printed Bibles became generally available with the invention of Gutenberg’s printing press, Bibles were often chained to church structures. Many historians believe this was done to: ensure that the reading and interpretation of their contents was           and           
Definition

Supervised

Controlled

 

Term
The majority of books sold in the United States are sold by:
Definition
Chain book stores
Term
About            new and reprinted book titles are issued each year in the United States.
Definition
275,000
Term
The first newspaper printed in the Colonies lasted but one day. Its publisher, Benjamin Harris, called it:
Definition
Publick Occurrences Both Foreign and Domestick
Term
In 1734, New York Weekly Journal publisher           was jailed for publishing “scandalous libels” about the governor of Massachusetts. Nonetheless, it established the fact that a popular paper could challenge authority
Definition
James Franklin
Term
Benjamin Franklin demonstrated that financial independence, based on advertising sales and other nonofficial economic support, could lead to editorial independence for his newspaper, the:
Definition
Pennsylvania Gazette
Term
In 1734, New York Weekly Journal publisher           was jailed for criticizing that colony’s royal 8 governor. The charge was seditious libel, but when a jury freed him, it symbolized the colonial newspapers’ independence from the Crown.
Definition
Peter Zenger
Term
The first penny paper was the New York          , first published by Benjamin Day in 1833.
Definition
Sun
Term
One penny paper, Horace Greeley’s New York          , established the mass newspaper as a powerful medium of social action through its use of non-sensationalistic, issues-oriented, and humanitarian reporting.
Definition
Tribune
Term
The first African-American newspaper was           Journal, published initially in 1827 by John B. Russwurum and the Reverend Samuel Cornish.
Definition
Freedom's
Term
Frederick Douglass’s the          , founded in 1847 with the masthead slogan “Right is of no Sex—Truth is of no Color—God is the Father of us all, and we are all Brethren,” was the most influential African-American newspaper before the Civil War.
Definition
North Star
Term
Approximately how many daily newspapers are sold each day in the United States?
Definition
50 million
Term
The oldest national daily newspaper in the United States is:
Definition
the Wall Street Journal
Term
The newest national daily newspaper in the United States is:
Definition
USA Today
Term
Approximately how much of a daily newspapers space is given to advertising?
Definition
65%
Term
Colonial newspaper publisher Peter Zenger was defended in his trial for seditious libel by:
Definition
Andrew Hamilton
Term
Newspapers have traditionally kept their advertising and editorial functions separate. This is often referred to as the:
Definition
firewall
Term
The first successful (lasting more than a few days) colonial newspaper was John Campbell’s 1704 10 Boston News-Letter. One reason it succeeded where others had failed was that:
Definition
it received subsidies from the government loyal to the Crown
Term
The nationally distributed newspaper most responsible for encouraging the migration of southern black people to the industrial centers of the North just after the turn of the 20th century was:
Definition
the Chicago Defender
Term
Beyond high circulation numbers, newspapers are popular with advertisers for two primary reasons: their local nature and the fact that newspapers:
Definition
are the medium most often used by consumers when making a specific purchasing decision
Term
Circulation levels for morning dailies offset the heavy losses of the:
Definition
Evening dailies
Term
Long Island’s Newsday is the 11th largest paper in the country with a circulation of nearly 377,500. It is classified as a                     newspaper.
Definition
Suburban Daily
Term
Today’s U.S. alternative and dissident press has grown out of:
Definition
the underground press of the 1960s
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