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EXAM 2
Chapter 15
23
Marketing
Undergraduate 3
03/25/2014

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Term
supply chain management
Definition
refers to a set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless operation in which merchandise in produced and distributed in the right quantities, to the right locations, and at the right time as well as to minimize system wide costs while satisfying the service levels their customers require
Term
marketing channel
Definition
the set of institutions that transfer ownership of and move goods from the point of production the the point of consumption; consists of all the institutions and marketing activities in the marketing process
Term
logistics management
Definition
describes the integration of two or more activities for the purpose of planning, implementing, and controlling the efficient flow of raw materials, in-process inventory, and finished goods from the point of origin to the point of consumption
Term
How does the supply chain add value?
Definition
each step the product must go through is being further specialized and more readily available for customers, making it more valuable
Term
Information flows (6)
Definition
customers to stores, store to buyers, buyer to manufacturer, store to manufacturer, store to distribution center, manufacturer to distribution center and buyer
Term
data warehouse
Definition
purchasing data goes into a huge database, is stored in the warehouse and is accessible on various dimensions and levels (think rubix cube)
Term
electronic data interchange (EDI)
Definition
the computer-to-computer exchange of business documents from a retailer to a vendor and back (EDIs). Allows vendors to transmit information about on-hand inventory status, promos, and cost changes to the retailer
Term
vendor-managed inventory (VMI)
Definition
an approach for improving supply chain efficiency in which the manufacturer is responsible for maintaining the retailer's inventory levels in each of its stores
Term
EDI provides 3 main benefits to supply chain members:
Definition
reduces the cycle time; improves the overall quality of communication through better record keeping; the data transmitted are in computer-readable format that can be easily analyzed
Term
consignment
Definition
the manufacturer owns the merchandise until it is sold by the retailer, at which time the retailer pays for the merchandise
Term
pull supply chain
Definition
orders for merchandise are generated at the store on the basis of sales data captured by POS terminals. Less likelihood of being overstocked or out of stock because the orders are on the basis of consumer demand
Term
push supply chain
Definition
merchandise is allocated to stores on the basis of forecasted demand. Efficient for merchandise that is more steady, predictable demand
Term
Advantages to a distribution center?
Definition
more accurate sales forecasts; enable the retailer to carry less merchandise in the individual stores; easier to avoid running out of stock; retail store space is typically more expensive
Term
distribution center does what?
Definition
coordinates inbound transportation; receiving, checking, storing, and cross-docking; getting merchandise "floor-ready"; and coordinating outbound transportation
Term
receiving
Definition
the process of recording the receipt of merchandise as it arrives at the distribution center
Term
checking
Definition
the process of going through the goods upon receipt to make sure they arrived undamaged and that the merchandise ordered was the merchandise arrived
Term
radio frequency identification (RFID) tags
Definition
tiny computer chips that automatically transmit to a special scanner all the information about a container's contents or individual products
Term
cross-docking (shipments)
Definition
cartons that are prepackaged by the vendor for a specific store
Term
stored (shipments)
Definition
cartons are transported by a conveyor system and forklift trucks to racks that go from the distribution center's floor to its ceiling
Term
floor-ready merchandise
Definition
ticketing, marketing, hangers, sensors
Term
Just-in-Time inventory systems
Definition
inventory management systems designed to deliver less merchandise on a more frequent basis that traditional inventory systems
Term
Strategic/Partnering relationships
Definition
the supply chain members are committed to maintaining the relationship over the long term and investing in opportunities that are mutually beneficial.
Term
What does strategic relationships consist of?
Definition
mutual trust; open communication; common goals; interdependence; credible commitments
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