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Exam 2
Chapter 6
12
Sociology
Undergraduate 1
03/21/2012

Additional Sociology Flashcards

 


 

Cards

Term
Mass media
Definition
Print and electronic means of communication that carry messages to widespread audiences
Term
Cultural convergence
Definition
flow of content across multiple media and the accompanying migration of media audiences
Term
Functionalist View (media)
Definition
Socialize us
Enforce social norms
Confer status (make issues significant)
Promote consumption (supports economy, provides info)
Term
Narcotizing dysfunction (Functionalist)
Definition
Phenomenon in which the media provide such massive amounts of information that audience becomes numb and fails to act on the information
Term
Conflict View (media)
Definition
media reflect and exacerbate divisions of society and world; media monitoring (people's usage and choices)
Term
Gatekeeping (Conflict)
Definition
How material must travel through a series of checkpoints before reaching the public
Term
Digital divide (Conflict)
Definition
Low-income groups, racial and ethnic minorities, rural residents, and citizens of developing countries have less access to latest technology
Term
Dominant ideology (Conflict)
Definition
Set of cultural beliefs and practices that help maintain powerful social, economic, and political interests
Term
Stereotypes (Conflict)
Definition
Unreliable generalization about all members of a group that do not recognize individual differences within the group
Term
Feminist View (media)
Definition
share conflict theorists’ view that mass media stereotype and misrepresent social reality
Term
Interactionist View (media)
Definition
especially interested in shared understandings of everyday behavior; stereotypical views of gender
-->Rise of Internet facilitated new forms of communication and social interaction
Term
Opinion Leader
Definition
Someone who, through day-to-day personal contacts and communication, influences opinions and decisions of others
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