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Law based on precedence, typically found in former-British colony nations |
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Legal protection of brand symbols, logos, etc. Made to protect intellectual property rights |
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Trade Related aspects of Intellectual Property rights - an international agreement under WTO where countries agree to uphold intellectual property rights |
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Foreign Corrupt Practices Act |
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U.S. anti-corruption legislation signed into law under Carter, result of Watergate, applies to anyone doing business within the U.S. or American businesses |
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Disney's 2nd international expansion park based on successful Japanese expansion. Failed miserably because of Disney's lack of research of the market |
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tailoring messages for a specific societal group, synonymous with segmentation, targeting, and positioning |
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a way of segmentation based on how/when people will use the product, their expectations, price sensitivity, and brand loyalty |
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using the 4 P's (product, price, place, promotion) to best suit the target market |
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preferential treatment on taxes from export earnings via 1)lower tax rates for exports or 2)refund tax from export income |
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Zones and sites in countries with looser customs restrictions; reduces bureaucracy to get exports out easier |
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Gross Domestic Product, the total value of what is produced in a country, is a measure of economic health |
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Prediction from Goldman Sachs stating that by 2050, BRIC countries would be the most powerful economic bloc in the world; Brazil & Russia would provide the bulk of natural resources and India & China would be the dominant suppliers of economic goods |
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First Prime Minister of India, envisioned a vast socialist state, India continues to suffer because of old socialist policies and lacking infrastructure, it is a burden on the state that holds back the economy |
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Cheap and compact Indian car, embodies popular style for Indian automotives |
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President of Brazil; follower of Lula da Silva, opened markets, erradicating poverty |
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Marketing niches without products to meet needs, GM coined the term |
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Long-term capital management |
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hedge fund, 1st big govt bailout, bought govt bonds from all over the world, bailed out by the Fed under Greenspan to prevent global financial meltdown |
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Russian automaker, leads domestic market with 24% market share |
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Collectivized farms, put them under state control in 1950s, first move towards communist state, massive industrialization, goal was to transition to modern economy as a result, millions starve as a result |
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During the 1960s & 70s, routing out of capitalism, social cleansing, removed trust in society |
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