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exam 1 part 2
comm 305
23
Communication
Undergraduate 2
01/28/2020

Additional Communication Flashcards

 


 

Cards

Term
stymulous responce is ?
Definition
copycat effect
Term
werther effect
Definition
exception of canalization
Term
goethe
Definition
the sorrows of young werther
Term
herta hergoz
Definition
eamined people who watcher soap operas
Term
david manning white
Definition
gate keeping research
Term
law of minimal effects
Definition
used and gratification research, gate keeping bias
Term
agenda setting
Definition
media telling us not so much what to think more as what to do
Term
diffusion
Definition
two-step flow
Term
innoraters, early adopters, early majority, late majority, laggards
Definition
everett rogers
Term
catharsis
Definition
is meant to as healing
Term
george gerbner
Definition
if your exposed to tv for a long time change your outlook on the world.
Term
average tv exposure
Definition
3 hours
Term
light tv exposure
Definition
2 hours or less
Term
heavy tv exposure
Definition
4 hours or more
Term
mean world syndrome
Definition
heavy viewers tend to see the world the way the tv presents its self
Term
study flow
Definition
where we are so into what we are doing were you lose track of time
Term
who studied the studying flow?
Definition
kubey, sikszen, and mihalyi
Term
what activity doesnt allow for study flow?
Definition
watching tv
Term
who enjoys watching tv more. heavy of light viewers?
Definition
light viewers
Term
what are the four factors of violent entertainment?
Definition
deseasitization numbing, increased appitite for violent entertainment, increased fearfulness, and increased agression
Term
what type of studying focuses on selection of information to include in and exclude from the media?
Definition
gate keeping
Term
what did george gerbner call his research?
Definition
cultization analysis
Term
what effects research studies to have at least one of three focuses?
Definition
attitudes
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