Term
highest operation cost of business = |
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wages/salaries bonuses retirement/pension insurance vacations/holidays jury duty, military duty, etc professional society dues journal subscrip cars/housing expense club memberships expense accts PAYROLL DEDUCTIONS (flex acct; pre-taxed monies) CAFETERIA PLAN (select benefits!) |
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Staff recruitment tips (4) |
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online recruiting referral bonuses for current employees promote org @ job fairs, clin ed, guest lectures offer sign-on bonuses or stdt loan forgiveness |
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cannot be left to chance pay attention to legal rqmts of interviewing only Qs that pertain to job ability should be asked ask all applicants similar Qs use standardized eval form for all interviews allow candidate to talk 80% of time ask structured, open-ended Qs provide opportunity for candidate to ask Qs about org |
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outcome goals ≠ threatening/punitive benchmark against hx of/other orgs goals expressed in numbers (but focus on quality) encourage scheduled breaks minimize distracters |
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unique business customer satisfaction >> pt satisfaction "customer" (pt) does not have choice when they need a service "customer" does not base selection of service on price |
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marketing research (ID potential customer, analysis of competition, etc) |
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promotion of product (ads, PR, sales strategy) |
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Target market descriptors/identifiers (6) |
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age sex income/education profession/career type of residence ZIP code |
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Methods of collection of data on target markets (4) |
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employee reports of customer complaints/requests customer inquiries comment cards focus groups, case studies, surveys |
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Product clarification (inbound mktg) tips (4) |
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describe product from eyes of target market emphasize specific features determine packaging/pricing ID demand for product |
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Methods of collection of data on competition (inbound mktg) (7) |
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brochures/reports ask suppliers/customers ads press releases trade show presentations social contacts tracking ∆s in ads |
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Term
Benchmarking used to... (TEST) |
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**compare competitors** ID necessary initiative to improve competitive position |
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Steps of benchmarking the competition (7) |
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Definition
1. ID area of org to receive benefit, cost of study, ∆ 2º to study 2. ID variables 3. Select best-in-class companies 4. Collect data 5. Analyze collective results >> ID gaps in performance 6. Develop/implement strategic plan to meet/exceed competition 7. monitor/analyze results of new plan |
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strengths weaknesses opportunities threats |
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distinguish an org from others |
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using commercial mktg to services that influence VOLUNTARY behavior to improve personal/societal welfare (focuses on what is good for broader society) |
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Traditional mktg v. Social mktg |
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Definition
traditional: meets needs of customers social: changes behaviors of group |
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