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Exam 1
Lecture 4
41
Aerospace Engineering
1st Grade
01/27/2013

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Term
type of pricing where front store merchandise isnt priced to compete- they feed off impulse buys
Definition
non-competitive pricing
Term
type of pricing where store decides to only carry products within a certain price range based on sociodemogrpahics
Definition
price lining
Term
tpye of pricing where products sold at near actual cost to get benefit of more traffic for other sales
Definition
loss-leaders
Term
most OTC are placed on shelf using a -
Definition
planogram
Term
planogram theory:
-shelf space is allocated based on
Definition
individual sales
Term
planogram theory:
-place store name brands next to-
why?
Definition
leading brands;
increase sales of alternative
Term
planogram theory
-best sheld position is where?
Definition
waist to eye level for female shopper
Term
planogram theory:
store brand products are placed on the _ side of brand name
Definition
right hand
Term
planogram theory:
placing of _ in front of product will increase sales
Definition
self signs
Term
planogram theory:
to increase sales by increasing visibility we do what
Definition
cluster products into similar categories
Term
psychology of setting prices:
you can make a customer pay more by improving -
Definition
service
Term
to make sure a customer doesn't go to a discount house to buy cheaper national brand you can offer
Definition
- price match
Term
if you don't have the volume to match price you can compete on?
Definition
something of comparable value- like service
Term
35.99 vs 36.00 price shows what theory
Definition
odd-pricing creates illusion of a sale
Term
what is the only advantage of using cost basis instead of retail price for marking up merchandise?
Definition
easy to multiply the product cost by desired percent mark-up to get retail price
Term
what is the advantgae of using retail price for marking up merchandise?
Definition
will know how to achieve a profit per sale
Term
equation for Mark up % on cost:
Definition
selling price-cost/cost x100
Term
equation for mark up % on retail
Definition
selling price-cost/selling price x100
Term
a 100% mark up on cost is _% on retail
Definition
50
Term
trick equation for when wanting to get a certain % profit
Definition
cost/(1-desired profit in decimal)
Term
this is the manufacturer's list of prices to the wholesaler
Definition
WAC- wholesaler aquisiton cost
Term
what is the term for the close estimate of what community pharmacies will pay wholesalers for brand-named drugs?
Definition
WAC
Term
this is the average price paid for by wholesalers to manufacturers
Definition
AMP- average manufactureres price
Term
this is the price that will be the basis for medicaid generic medications
Definition
AMP
Term
this is the suggested price for products purchased by pharmacies from wholesalers
Definition
AWP- average wholesalers price
Term
the actual amount paid by a phramcy to a supplier
Definition
AAC- actual aquisitoin cost
Term
data from adjucated claims used to estimate what pharmacies pay for products to calculate reimbursement from PBM
Definition
EAC- estimated acquisition cost
Term
term for multi source generic that gives max dollar amount paid per unit?
what is it called at the federal level?
Definition
MAC-maximun allowable cost
FUL-federal upper limit
Term
the profession fee method was developed for seperating what
Definition
pharmacy service from product cost
Term
what are gthe 2 parts to a professional fee
Definition
-recover portion of overhead
-desired profit per script
Term
what is the equation for retail price
Definition
aqcuisiotn cost +cost to dispence+proft
Term
wat were the 3 concepts of competitive marketplace pricing strategy
Definition
- competitive products
staple products
premium porducts
Term
what were the competitive products for marketplace competition?
how were these priced?
Definition
top 10-15 of top 200 list
near cost
Term
what were the majority of the top 200 drugs called in marketplace compeititon pricing?
how were they priced?
Definition
staples
more marked up than competitive- but not as sensitive
Term
premium products are priced how?
Definition
higher to gain back losses from dispensing competitive products
Term
two different ways to price OTCs
Definition
competitive
flat percent markup
Term
what are the 4 things to include in the final price of a compounded drug
Definition
cost of ingredients
cost of final product container
cost of pharmacist's time
professional fee
Term
what is the only way to get reimbursement for 3rd party compounding drugs
Definition
1+ ingredient that are legend and therpuetic dose
Term
what is the charge set for dispensing of any medication?
how is it set? -2
Definition
minimum charge
arbitrarily or as cost-to-dispense
Term
with retail pricing equation- what two things together equal the amount the price would have to be to break even?
Definition
acquisition cost
cost to dispense
Term
cost to dispense is sensistive to?
so if increase/decrease scripts, the cost of recovering per script decreases
Definition
volume
increase
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