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Exam 1
The effects of international marketing around the world
20
Marketing
Undergraduate 4
02/21/2011

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Cards

Term
Global Elite
Definition
A world-wide demographic of consumers. Demonstrates how despite living in different areas and cultures they're needs for the same high quality goods/services are the same
Term
Contagion
Definition
the spread of economic downturn through countries. One bad trade has many bad repercussions. Shows the importance of the global economy as a whole
Term
Heineken
Definition
Beer company that has produced a standardized beer for years. Company has successfully taken the standardization approach to globalization. Quality controllers test beer to assure it is in standard for the company
Term
Coca-Cola
Definition
Adapts to the demands of their different markets by changing formula to meat countries regulations. Will enter emerging/new markets early (i.e. Berlin Wall giveaway) to establish their brand
Term
ECX
Definition
Ethiopian Commodities Exchange. Est. by Eleni Medhin. Was a large step in the development of Ethiopia to try and help the country reach their take-off point economically.
Term
Take-Off
Definition
Term started by Walt Whitman Rastow who theorized about the development trajectory of a nation. The take-off point where economies convert from traditional (agrarian,primitive) to modern economies(manufacturing,services)
Term
Sanctions
Definition
A type of trade barrier barring trade with a country. Typically used as a political weapon. Demonstrates the importance of international trade.
Term
Maastricht Treaty
Definition
Treaty in 1993 that lead to the formation of the EU. Started the EU as a common market which evolved into a monetary union as well as political union
Term
Glamor Aid
Definition
Celebrity involvement in aid. Ex. Live Aid. Celebrities lack credentials but still act as advisors for aid
Term
African Revival
Definition
Recent surges in commodity prices have increased export revenue. Market policies have kept inflation down. Political strides: increase in democratic elections, less corruption, less wars
Term
Systematic Aid
Definition
Aid that goes to govts. on a regular basis. Since flow of aid has become normal, countries now expect it like an addiction.
Term
Marshall Plan
Definition
Aid plan that was designed to re-build post-war Europe. Highly successful. Funds were given only for a limited amount of time.
Term
Conditionalites
Definition
Rules for the aid to be given. However, 85% of conditionalities are never followed, yet aid continues.
Term
Donor Fatigue
Definition
People are growing tired of giving. Americans have become more concerned with continued aid than with threat of nuclear war
Term
Grameen Bank
Definition
Bank in Bangladesh that specialized in micro-finance and micro-loans. Worked on a system of trust as collateral. if one person in a community defaulted on a loan the whole community was cut off. Community would pull together to make payments
Term
Remittances
Definition
Transfers of money by a foreign worker to his/her home country. Much more money now entering countries in form of remittances
Term
Ken Saro-Wiwa
Definition
Nigerian/Ogoni, environmentalist and writer. Started MOSOP, was executed after unfair trial for inciting riot which killed 4 people
Term
MOSOP
Definition
Movement for the Survival of the Ogoni People. Started by Ken Saro-Wiwa to protest the actions of Shell in Ogoniland
Term
CSR
Definition
Corporate Social Responsibility. The expectation for corporations to give back to the communities in which it is involved. Long-term financial benefits have followed
Term
Greenwashing
Definition
a loose involvement in CSR without a true agenda for improvement, i.e. going green. Has become trendy and popular, it is what's expected now.
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