Term
| Benefits of Studying Communication |
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Definition
- Instrumental Function
- Knowledge Function
- Defensive Function
- Debunking Function
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Term
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Definition
Intent is clear
ex. Advertisement |
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Term
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Definition
Cases of social influence
ex. Person's Apperance, Speed Bump |
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Term
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Definition
| Persuasion that is conscious, purposeful & planned |
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Term
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Definition
| Persuasion that is unintended |
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Term
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Definition
- Linerar view of persuasion-Effect on audience/receiver
- Outcome based criterion-Noticeable, Measurable result
- Inclusive criterion-Pure & Borderline
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Term
| Limiting Criteria for Defining Persuasion |
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Definition
- Intentionality
- Effects
- Free Will/Choice
- Symbolic Action
- Intra/Interpersonal
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Term
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Definition
- Measurable Effects
- Intentional Successful
- Non-coercive
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Term
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Definition
- Intrapersonal
- Unintentional
- Unsucessful
- Coercive
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Term
| Rank's Model of Persuasion |
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Definition
Analytical tool to uncover doublespeak
Intesify/ Downplay Model |
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