Term
Chapter 8 : Economic Pressures and Social Responsibility
What are the 'Facts of Life'? |
|
Definition
| Media are businesses. They must make money to have financial independence, pay bills, buy equipment and hire staff. |
|
|
Term
Chp. 8
How do businesses make money? |
|
Definition
| Mags, newspapers, cable, & TV-Radio |
|
|
Term
Chp. 8
What is A.C. Nielson Company? |
|
Definition
-> Measures ratings extensively 4x a yr
-> Overnights
-> "Estimate" based on statistics
-> Calculate 'ratings' and 'share' |
|
|
Term
Chp. 8
What is 'rating' and 'share'? |
|
Definition
-> Rating: the % watching a particular program based on all households w/ tv.
-> Share - a % of watching a particular program based on all households with their tvs turned on |
|
|
Term
Chp. 8
What about editorial content? |
|
Definition
| Editoral content makes them servants of the public interest-- a role that goes above and beyond purely commercial nterest. |
|
|
Term
Chp. 8
Where's the Tension? |
|
Definition
| It's b/t media's financial interest and the public's nterest r reflected in 3 areas |
|
|
Term
Chp. 8
What are the 3 areas? (regarding Tension) |
|
Definition
1. Trend toward concentration of ownership n the media
2. Alliance of mass media and marketing
3. Role of Advertising |
|
|
Term
|
Definition
| A. Newspapers B. TV C. Radio D. Movies C. Internet |
|
|
Term
Chp. 8
Explain Alliance... |
|
Definition
A. Fundamental objective of any media outlet is profit.
B. Media outlets make profit by marketing their 'product'. |
|
|
Term
Chp. 8
How do media outlets make profit by marketing their 'product'? |
|
Definition
|
|
