Shared Flashcard Set

Details

Essentials of Marketing
Chapter 6
31
Marketing
Undergraduate 4
09/14/2010

Additional Marketing Flashcards

 


 

Cards

Term
economic buyers
Definition
people who know all facts and logically compare choices to get the greatest satisfaction from spending their time and money.
Term
economic needs
Definition
concerned with making the best use of a consumer's time and money--as the consumer judges it.
Term
needs
Definition
the basic forces that motivate a person to do something
Term
wants
Definition
"needs" that are learned during a person's life.
Term
drive
Definition
a strong stimulus that encourages action to reduce a need.
Term
physiological needs
Definition
food, liquid, rest, and sex. biological needs
Term
safety needs
Definition
concerned with protection and physical well-being
Term
social needs
Definition
concerned with love, friendship, status, and esteem--things that involve a person's interaction with others.
Term
personal needs
Definition
concerned with an individual's need for personal satisfaction.
Term
perception
Definition
how we gather and interpret information from the world around us.
Term
selective exposure
Definition
when our eyes and minds seek out and notice only information that interests us
Term
selective perception
Definition
we screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs
Term
selective retention
Definition
we remember only what we want to remember
Term
learning
Definition
a change in a person's thought processes caused by prior experience
Term
cues
Definition
products, signs, ads, and other stimuli in the environment
Term
response
Definition
an effort to satisfy a drive
Term
reinforcement
Definition
when the response is followed by satisfaction--reduction in the drive. strengthens the relationship between the cue and the response.
Term
attitude
Definition
a person's point of view toward something
Term
belief
Definition
a person's opinion about something
Term
expectation
Definition
an outcome or event that a person anticipates or looks forward to.
Term
psychographics (lifestyle analysis)
Definition
the analysis of a person's day to day pattern of living as expressed in AIOs
Term
social class
Definition
a group of people who have apporximately equal social position as viewed by others in the society
Term
reference group
Definition
the people to whom an individual looks when forming attitudes about a particular topic.
Term
opinion leader
Definition
a person who influences other
Term
culture
Definition
the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people.
Term
extensive problem solving
Definition
when customers put much effort into deciding how to satisfy a need.
Term
limited problem solving
Definition
when some effort is required in deciding the best way to satisfy a need
Term
routinized response behavior
Definition
when a customer regularly selects a particular way of satisfying a need when it occurs. is typical when a consumer has considerable experience in how to meet a specific need and requires no new information
Term
dissonance
Definition
a feeling of uncertainty about whether the correct decision was made.
Term
adoption process
Definition
the steps individuals go through on the way to accepting or rejecting a new idea
Term
consumer behavior research
Definition
the study of individuals, groups, or oranizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Supporting users have an ad free experience!