Shared Flashcard Set

Details

Environmental Communication
Final
32
Environmental Studies
Undergraduate 3
12/11/2011

Additional Environmental Studies Flashcards

 


 

Cards

Term
Five marketing TOOLs 
Definition
  1. commitment
  2. prompts
  3. norms
  4. communication
  5. incentives
Term
Five social marketing STEPs
Definition
  1. identify the behavior to be targeted
  2. asses the audience
  3. develop the message
  4. deliver the message
  5. evaluate your program
Term
Four market segments of Green Consumer
Definition

1. health fanatics

2. animal lovers

3. resource conservers

4. outdoor enthusiast

Term
How were the arts used to communicate about public lands in west US?
Definition
  • photos, painting, carvings used to show beauty and majesty.
  • made land beautiful rather than scary.
  • built congressional support for Yellowstone and Yosemite, along with National Parks.

 

Term
Three forms of public involvement as effective for collaboration
Definition
  1. citizen advisory boards
  2. partnerships and forums
  3. community based collaboration
Term
What are four possible goals of envionrmental art?
Definition

1. Communicate/ educate about history

2. build awareness about issue

3. create emotional connection

4. give a voice

Term
What are some prerequisites for successful collaboration?
Definition
  1. representation of all stakeholders
  2. focus is on problem solving
  3. access and power is equal
  4. decisions usually reached by consensus
  5. agencies willing to be influenced by decision
Term
What are the four limitations of prior process?
Definition
  1. ritualistic
  2. difficult for public to influence decision
  3. focus on volume of input rather than content
  4. disconnect between expectations and outcomes
Term
What are the seven sins of greenwashing?
Definition
  1. hidden radeoff- singular attribute
  2. no proof- post consumer content
  3. vagueness- all natural
  4. irrelevance- CFC Free
  5. lesser of 2 evils- fuel efficient SUV
  6. fibbing- energy star certified
  7. false labels- impression of 3rd party endorsement
Term
What is Photo voice and how can it be used to facilitate input in environmental issues?
Definition
  • project in Samburu asking community to take pictures of problems and good things in the area
  • deliberation over the pictures 
  • promotes dialogue
  • reach policy makers
Term

What is environmental art?

 

Definition
Art that focuses on the positive or negative human interaction with their environment
Term
What is green marketing?
Definition
companies associate products/ services with envionmental images and visuals
Term
What is social marketing?
Definition
appliction of marketing with other concepts and techniques to achieve specific behavioral goals for a social good
Term
citizen advisory boards
Definition
appointed by gov., different view points, consensus
Term
commitment
Definition

individual makes commitment to behavior

 

Term
communication
Definition
motivations, values, framing
Term
community based collaboration
Definition
geographic location or specific concern, issue specific time frame
Term
difference between social marketing and regular retail
Definition
social marketing's end product is to change behavior while regular's goal is to sell
Term
incentives
Definition
financial rewards to encourage tageted behavior
Term
main limitation of u.s. federal trade
Definition
laws/regulations are not enforceable
Term
norms
Definition
social pressure to do what everyone else is doing
Term
partnership and forums
Definition
geographic location, specific concern
Term
prompts
Definition
concise and memorable satements/slogans
Term
right of comment
Definition

national environmental policy act 

NEPA

Term
right of standing
Definition

injury in fact

injury pf interests

 

Term
right to know
Definition

freedom of information act

emergency planning and right to know

RESTRICTING: homeland security act

Term
three goals of green marketing
Definition

1. promote products/ advertising

2. enhance image of the business

3. repair image of the business

Term
three ways nature has been used in advertising
Definition

1. nature as a backdrop

2. nature as the product

3. nature as the outcome

Term
what are the mode of public participation legal rights?
Definition
  1. right to know- transparency
  2. right of comment- direct participation
  3. right of standing- accountability
Term
what are three assumptions in decision making/collaboration?
Definition
  1. all interests in NR debate are fighting for what is right
  2. without successful resolution, parties may result to more extreme actions
  3. parties often have more in common with each other than they may recognize
Term

what is greenwashing?

 

Definition
misleading consumers regarding the environmental practices of a company or the environmental benefits of a product
Term
what is the only env. term regualted by the Federal Trade Commission?
Definition
organic
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