The spreading of ideas, information, or rumor, for the purpose of helping or injuring an institution, a cause, or a person

linking negative words or phrases with an opposing person, group, or cause to persuade an audience to reject something based on emotional response to words rather than on careful consideration of facts

linking positive, general, and commonly accepted words with a person, group, or cause to make an audience approve without careful consideration

connecting the authority or prestige of certain images or symbols with a person or product

trying to convince an audience if that someone is an ordinary, hard-working, all-American citizen instead of a wealthy politician

claiming that an audience should do something because everyone else is doing it

"If a window was broken or a drain was blocked up, someone was certain to say that Snowball had come in the night and done it, and when the key of the store-shed was lost, the whole farm was convinced that Snowball had thrown it down the well. Curiously enough, they went on believing this even after the mislaid key was found under a sack of meal."
- George Orwell, Animal Farm, Ch. 7

Name-calling

***Snowball was blamed for things he did not do, and he was seen as a "traitor"

"they had come to a time when no one dared speak his mind, when fierce, growling dogs roamed everywhere, and when you had to watch your comrades torn to pieces after confessing to shocking crimes." Chapter 7

fear of your own good

***all the animals are too afraid to speak up for fear they will be killed

 "Reading out the figures in a shrill, rapid voice, he proved to them in detail that they had more oats, more hay, more turnips than they had had in Jones's day, that they worked shorter hours, that their drinking water was of better quality, that they lived longer, that a larger proportion of their young ones survived infancy, and that they had more straw in their stalls and suffered less from fleas."
- George Orwell, Animal Farm, Ch. 9

transfer 

***saying that Napoleon was the reason why everything was better on the farm; Napoleon stood for all that was improved

"In April, Animal Farm was proclaimed a Republic, and it became necessary to elect a President. There was only one candidate, Napoleon, who was elected unanimously."

bandwagon

***everyone feels the need to vote for Napoleon

"All that year the animals worked like slaves. But they were happy in their work; they grudged no effort or sacrifice, well aware that everything that they did was for the benefit of themselves and those of their kind who would come after them, and not for a pack of idle, thieving human beings."

glittering generalities

***animals were making themselves think that all of their hard work would pay off and be for the good of the future, when really it was not

"No one believes more firmly than Comrade Napoleon that all animals are equal. He would be only too happy to let you make your decisions for yourselves. But sometimes you might make the wrong decisions, comrades, and then where should we be?" Chapter 5, pp. 47-8

plain-folks

***Napoleon is just like us and only wants the best for us