Acknowledge that an opposing argument may be true or reasonable. In a strong argument, this is usually accompanied by a refutation challenging the validity of opposing arguments.

"I know college is expensive, but it will be worth it in the long run."

Meanings or associations that readers have with a word beyond its dictionary definition, or denitation. These are usually positive or negative, and they can greatly affect the author's tone.

The dove is a connotation for peace.

The circumstances, atmosphere, attitudes, and events surrounding a text.

Dam letters.

An opposing argument to the one a writer is putting forward. Rather than ignoring a _____ , a strong writer will usually address iy through the process of concession and refutation.

A political debate

: Greek for character. Speakers appeal to this to demonstrate that they are credible and trustworthy to speak on a given topic. ____ is established by both who you are and what you say.

"I'm President Obama and I approve this message."

Greek for embodied thought. Speakers appeal to this, or reason, by offering clear, rational ideas and using specfific details, example, facts, statistics, or expert testimony to back them up. 

Erie is the 9th fattest city in America.

The time and place a speech is given or written.

Gettysburgh, PA: Gettysburgh Address

Greek for suffering or experience. Speakers appeal to pathos to emotionally motivate their audience. More specific appeals to pathos might play on the audience's values, desires, and hopes, on the one hand, or fears and prejudice.

APSCA commercial 

Greek for mask. The face or character that a speaker shows to his or her audience.

Obama dresses professionally to give a formal persona

Greek for hostile. An aggresive argument that tries to establish the superiority of one opinion over all others. These generally do not concede that opposing opinions have any merit. 

Lexi screams her opinion as Ian walks down the street.

The spread of ideas and information to further a cause. In its negative sense.

The animals spread propganda in Animal Farm

The goal a speaker wants to acheive.

The purpose of Interfaith Prayer Vigil Address was to comfort the people of Newtown.

A denial of the validity of an opposing argument. In order to sound reasonable, they often follow a concession that acknowledges that an opposing argyument may be true or reasonable. 

"That is not true, Governor Romney."

The factulty of observing of observing in any given case the available means of persuasion...it is the art of finding ways to persuade an audience.

Logos/Pathos/Ethos

Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling, The three major are ethos, pathos, logs

You're doing okay mom.

A mnemonic device that stands for Subject, Occasion,Audience, Purpose, and Speaker

The person or group who creates a text. This might be a politician who delivers a speech, a commentator who writes and article, an artist who draws a political cartoon, or even a company that commissions an advertisement. 

Renee H. Shea: Text Book

The topic of the text

Composition and Language of our text book

While this term generally means the written word, in  the humanities it has come t mean any cultural product that can be read... Meaning not just consumed and comprehended, but investigated. This includes fiction, nonfiction, poetry, political cartoons, fine art, photography, performances, fashions, cultural trends, and much more. 

A book, speech, cartoon, etc

Repetition of the same sound beginning several words or syllables in sequence. 

Peter Piper picked a peck of pickled peppers. 

Brief reference to a person, event, or place or to a work of art. 

When the Earl Spencer talks to Diana in his speech after she has alreday died.

Repetition of a word or phrase at the beginning of successive phrases, clauses, or lines. 

"I have a dream..."

Repetition of your words in reverse order. 

"Ask not what your country can do for you, but what you can do for your country."

Opposition or contrast of ideas or words in parallel construction. 

Shamus is the antithesis of his lovely of his brother.

Old fashioned or out dated language. 

Thou, Thee, Thy etc 

Omission of conjunctions between coordinate phrases, clauses, or words. 

"We have stand up for what is right, for what is best, for that in which we believe."

Sentence that completes the main idea at the beginning of sentence and then builds and adds on. 

"He dipped his hands in the solution--a quick shake, fingers down, like the fingers of pianist."

Sentence that exhorts, urges, entreats, implores, or calls to action. 

"We need your help."

Sentence used to command or enjoin. 

Let us unite.

Inverted order of words in a sentence.

How beautiful the sun looks today!

Placement of two things closely together emphasize similarities or differences.

It was the best of times. It was the worst of times.

Compares two things without using like or as. 

She's a brick house.

Paradoxical juxtaposition of words that seem to contradict each other. 

Clearly confused

Similarity of structure in a pair of series of related words, phrases, or clauses. 

I like reading, writing, and eating.

Sentence whose main clause is withheld until the end.

With a clear shot and a steady hand, she fired the bow.

Attribution of a likely quality to an inanimate object or an idea. 

The trees twerked in the tornato.

Figure of speech in the form of a question posed for rhetorical effect rather than for the purpose of getting an answer. 

"Why are you so stupid."

Figure of speech that uses part to represent the whole. 

Her wheels were pretty nice.

Use of two different words in a grammatically similar way that produces different, often incongruous, meanings. 

"You're free to execute your laws and citizens as you see fit."

Using a whole to represent a part or individual

Buckingham Palace released a statement saying...