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Econ test 4
n/a
53
Economics
Undergraduate 1
04/05/2011

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Term
"Reasons for Exit and Entry" in Long Run Competative Equilibrium
Definition
1. Change in demand
2. Change in costs
Term
"Necessary Conditions" for Long Run Competative Equilibrium
Definition
1. The market clears (Qs = Qd)
2. Profit = 0; normal; P = ATC
Term
CONSEQUENCES: Decrease in demand
Definition
1. D decreases
2. P and Q decrease
3. d = MR
4. q* decreases,; pi < 0
5. Exit ( S decreases)
6. Q falls and P returns to normal
7. d = MR returns to original
8. q* returns to original; pi = 0
Term
CONSEQUENCES: Increase in costs
Definition
1. MC and ATC increase
2. q* decreases; pi < 0
3. Exit (S decreases)
4. Q falls and P rises
5. d = MR increases
6. q* increases; pi = 0
Term
CONSEQUENCES: Decrease in costs
Definition
1. MC and ATC decrease
2. q* increases; pi > 0
3. Entry (S increases)
4. Q rises and P falls
5. d = MR decreases
6. q* decreases; pi = 0
Term
CONSEQUENCES: Increase in demand
Definition
1. D increases
2. P and Q increases
3. d = MR increases
4. q* increases; pi > 0
5. Entry (S increases)
6. Q rises and P returns to original
7. d= MR returns to original
8. q* returns to original; pi = 0
Term
Productive Efficiency
Definition
1. P = min ATC
2. Opportunity cost of resources is minimized
3. Output of all other goods is maximized
Term
Allocative Efficiency
Definition
1. P = MC
2. Everyone willing to pay at least MC will get the good
3. Social welfare is maximized
Term
Monopoly
Definition
a single seller in an industry
Term
Monopoly Characteristics
Definition
1. Single seller
2. No close Substitutes
3. High barriers to entry
Term
MONOPOLY: Implication of "single seller"
Definition
Market D = firm d
Term
MONOPOLY: Implication of "no close substitutes"
Definition
price maker
Term
MONOPOLY: Implication of "high barriers to entry"
Definition
LR pi can be > 0
Term
Price maker
Definition
producer that finds the profit-maximizing P/Q combination
Term
MONOPOLY: Types of Barriers to Entry
Definition
1. Economies of scale (the more you produce the cheaper per unit)
2. Government-created barriers (patents and licenses)
3. Control of an Essential Resource (NFL, DeBeers diamonds)
Term
MONOPOLY: Profit Maximization
Definition
MR does NOT = D
-->when D is downward sloping, the producer must lower the price in order to increase output. Thus, MR < P
Term
MONOPOLY: Profit maximizatuion relationship betwen MR and P
Definition
MR and P are the same initially, then MR falls twice as fast
Term
MONOPOLY: MR and D comparison equations
Definition
D: P = a - bQ
MR = a -2bQ
Term
MONOPOLY: SR Profit maximization graph analysis
Definition
Find Q* where MR = MC --> continue to Demand curve to find P*

--> DUE to high barriers to entry: SR pi = LR pi
Term
Price discrimination
Definition
the practice of charging different groups of buyers different prices based on differences in Ed
Term
3 conditions necessary for Price Discrimination
Definition
1. Same degree of market/monopoly power
2. Two or more groups of buyers with different elasticities
3. Prevention of resale
Term
Price Discrimination: ELASTIC (shallow slope)
Definition
1. lower price
2. more options
3. lower opportunity cost
Term
Price Discrimination: INELASTIC(steep slope)
Definition
1. higher price
2. fewer options
3. higher opportunity cost
Term
Cases AGAINST monopoly
Definition
1. contrived scarcity
2. deadweight loss
Term
Contrived scarcity
Definition
-case against monopoly-
making goods SEEM more scarce than they are.

Qm < Qpc ; Pm > Ppc
Term
Case FOR monopoly
Definition
1. Technological advance- IF monopoly spends pi on reearch and development, then monopoly may create faster growth over time
Term
Monopolistic Competition Characteristics
Definition
1. Many small buyers and sellers
2. No barriers to entry
3. Differentiated products (i.e coke and pepsi)
Term
Monopolistic Competition Characteristics
Definition
1. Many small buyers and sellers
2. No barriers to entry
3. Differentiated products (i.e coke and pepsi)
Term
MON. COMP. Implications of "many small buyers and sellers"
Definition
no individual can affect Pe or Qe
Term
MON. COMP. Implications of "no barriers to entry'
Definition
LR pi = 0
Term
MON. COMP. Implications of "differentiated products"
Definition
Advertising/price makers
Term
MON. COMP. SR profit Maximization
Definition
negative profit is possible in the short run
Term
MON. COMP. LR profit maximization
Definition
When pi > 0 in the SR, then in the LR:

1. Firms enter
2. D and MR fall
3. P* and Q* fall
4. pi = 0
Term
Advertising
Definition
a seller's activites in communicating its message about its product to potential buyers.
Term
Goals of Advertising
Definition
1. increase D
2. decrease Ed
Term
Positive effects of advertising
Definition
1. decreases search and information costs
2. facilitates the introduction of new products
Term
Conditions for advertising
Definition
many sellers = small demand
close subs = highly elastic demand
Term
Potential negative effects of advertising
Definition
1. May be persuasive rather than informative, designed to alter preferences
2. May establish brand-name loyalty; increasing monopoly power
3. Competing ads may cancel each other out, resulting in a waste of resources that does not alter demand
Term
Cases AGAINST Monopolistic Competition
Definition
1. P > MC - no allocative efficiency
2. Excess capacity- Q* is below output where ATC is minimized
Term
Case FOR Monopolistic Competition
Definition
1. Expanding consumer options through product variety adds the value by more fully matching consumer tastes
Term
Oligopoly Characteristics
Definition
1. Few, mutually interdependent firms
2. high barriers to entry
3. Imperfect information
Term
OLIG. Implications of "few, mutually interdependent firms"
Definition
actions of 1 firm will affect the market
Term
OLIG. Implications of "high barriers to entry"
Definition
LR pi can be > 0
Term
OLIG. Implications of "imperfect information"
Definition
strategic cheating is possible
Term
Collusion
Definition
cooperation among firms to raise each others' profit
Term
Cartel
Definition
agreement among firms to restrict output to achieve monopoly power
Term
Random Cartel Facts
Definition
1. Cartels are illegal in the U.S.
2. When all the members follow the rules, firms split monopoly profit
3. Cartels can increase profits to all firms regardless of product type
Term
Game Theory
Definition
2 players make 1 decision independently and at the same time; move of the other player is unknown
Term
Prisoner's Dilemma
Definition
game in which the pay offs are such that the choice set that maximizes total welfare fails to maximize personal welfare
Term
Maximum TOTAL welfare
Definition
highest sum of profits
Term
Maximum TOTAL welfare
Definition
highest sum of profits
Term
Maximum INDIVIDUAL welfare
Definition
determine best choice in each scenario
Term
Factors that BREAKDOWN collusion
Definition
1. Large # of sellers
2. differentiated products
3. differences in cost
4. antitrust policy
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