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When it’s not feasible to charge different prices for different units sold, but demand information is known, 2-part pricing may permit you to extract more surplus from consumers 2-Part Pricing consists of a fixed fee & a per unit charge (ex: athletic club memberships) 1. Set price at marginal cost 2. Compute consumer surplus 3. Charge a fixed-fee equal to consumer surplus |
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1st Degree / Perfect Price Discrimination |
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The practice of charging each consumer the maximum amount he/she will pay for each incremental unit Permits a firm to extract all surpluses from consumers |
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2nd Degree Price Discrimination |
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The practice of posting a discrete schedule of declining prices for different quantities Eliminates the information constraint present in 1st-degree price discrimination Ex: Electric Utilities |
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3rd Degree Price Discrimination |
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The practice of charging different groups of consumers different prices for the same product Group must have observable characteristics for 3rd degree price discrimination to work Ex: student discounts, senior citizen’s discounts, regional & international pricing |
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the practice of packaging multiple units of an identical product together & selling them as one package only Ex: paper, 6-packs of soda, different sized cans of green beans Optimal Quantity to Package: where MC(=AC) = D |
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the practice of bundling 2 or more products together & charging one price for the bundle (ex: vacation packages, computers/software, film/developing) |
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when demand during peak times is higher than the capacity of the firm, the firm should engage in peak-load pricing Charge a higher price during peak times & lower during off-peak times |
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prices charged for one product are subsidized by the sale of another product May be profitable when there are significant demand complementarities effects |
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to overcome double marginalization, the internal price at which an upstream division sells inputs to a downstream division should be set in order to maximize the overall firm profits To achieve this goal, the upstream division produces such that its marginal cost, MCu, equals the net marginal revenue to the downstream division (NMRd): NMRd = MRd – MCd= MCu |
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a strategy of constantly changing prices Decreases consumer’s incentive to shop around as they can’t learn from experience which firm charges the lowest price Reduces the ability of rival firms to undercut a firm’s prices |
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· 1st-degree price discrimination, block pricing, & 2-part pricing permit a firm to extract all consumer surplus · Commodity bundling, 2nd-degree & 3rd degree price discrimination permit a firm to extract some (but not all) consumer surplus · Different strategies require different information |
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the expected value or average of a random variable Provides Info about the average value of a random variable Provides NO Info about the degree of risk associated with the random variable |
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a particular measure of risk |
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Risk Averse: an individual who prefers a sure amount of $M to a risky prospect with an expected value Risk Loving: An individual who prefers a risky prospect with an expected value Risk Neutral: An individual who is indifferent between a risky prospect where E[x]=$M and a sure amount of $M |
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situation that exists when some people have better information than other Ex: used car trade-in? Sale? Share of stock? |
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Types of Asymmetric Information |
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1. Hidden Characteristics: Things one party to a transaction knows about itself, but which are unknown by the other party 2. Hidden Actions: Actions taken by one party in a relationship that can’t be observed by the other party |
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Situation where individuals have hidden characteristics and in which a selection process results in a pool of individuals with undesirable characteristics Explanations: Why mostly group health insurance plans; High-interest loans & subprime lending; Auto insurance for drivers with bad records |
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attempt by an informed party to send an observable indicator of his or her hidden characteristics to an uninformed party To work, the signal must not be easily mimicked by other types (ex: MBA) |
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attempt by an uninformed party to sort individuals according to their characteristics (Ex: hiring candidates from Big 10 Ph. D) Often accomplished through a self-selection device |
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situation where one party to a contract takes a hidden action that benefits him or her at the expense of another party (Ex: the principal-agent problem: fixed salary leads to kicking back) |
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an ascending sequential bid auction; bidders observe the bids of others & decide whether or not to increase the bid; item is sold to highest valuing bidder Optimal Bidding Strategy: with independent private valuations, the optimal strategy is to remain active (keep bidding) until the price exceeds your own valuation of the object |
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First-Price, Sealed Bid Auction |
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an auction whereby bidders simultaneously submit bids on pieces of paper; the item goes to the highest bidder; bidders do not know the bids of other players Optimal Bidding Strategy: If there are n bidders who all perceive valuations to be evenly (or uniformly) distributed between a lowest possible valuation of L and a highest possible valuation of H, then the optimal bid for a risk-neutral player whose own valuation v is b = v = (v-L)/n. |
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2nd-Price, Sealed-Bid Auction |
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the same bidding process as a first price auction; high bidder pays the amount bid by the 2nd highest bidder (no winner’s curse) Optimal Bidding Strategy: bid your own valuation of the item |
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a descending price auction; the auctioneer begins with a high asking price; the bid decreases until one bidder is willing to pay the quoted price; strategically equivalent to a first-price auction |
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Independent Private Values: bidders know their own valuations of the item, but not other bidders’ valuations; bidders’ valuations do not depend on those of other bidders Affiliated (or Correlated) Value Estimates: bidders don’t know their own valuation of the item or the valuations of others; bidders use their own information to form a value estimate; value estimates are affiliated: the higher a bidder’s estimate, the more likely it is that other bidders also have high value estimates Optimal Bidding Strategy: difficult to describe b/c bidders don’t know their own valuations of the item, let alone the valuations of others; the auction process itself may reveal info about how much the other bidders value the object Optimal bidding requires that players use any info gained during the auction to update their own value estimates |
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Common Values is the special case in which the true (but unknown) value of the item is the same for all bidders [oil and gas exploration rights] |
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In a common-values auction (p. 463) the winner is the bidder who is the most optimistic re: the item’s value To avoid, a bidder should revise downward his or her bid to account for this fact The winner’s curse is most pronounced in sealed-bid auctions or in affiliated value cases where one gets ‘swept up’ (ex: farm auctions) Present when highest #’s vary extremely from the rest |
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controlled by the Federal Reserve through interest rates or injecting liquidity Inject Liquidity or Lower Interest Rates to lower fear of a recession |
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reflects short-term money market system (some businesses need money only short-term) |
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(expect it to increase): shows the difference b/w short-term Fed Funds Rate & long-term treasury bonds Indicator of the State of the Economy Commit funds for a longer time = MORE RISK b/c of the unknown value of the dollar Flatter Yield Curve (short & long term have the same interest rate) is often followed by a recession Good news for L/T since it shows the Fed’s not expecting inflation Bad news for S/T because it means uncertainty |
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The Fed actually controls the Monetary Base (currency & deposits of Member Commercial Banks) Fed policy from 1990’99 wasn’t overly/under stimulated (it was about 8% & 5% was increase in production, with 3% being interest rates) 2000 – Y2K injection of liquidity over-stimulated the economy w/c Y2K didn’t occur! |
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interest rates already so low that lowering them further won’t stimulate the economy anymore (ex: Japan for more than a decade was at 1%) |
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price of stock to earnings of it (inverse = yield of earnings to the current owner) Currently it’s about 20, the earnings will be 1/20th of what you pay = 5% yield So people won’t buy because there’s risk free options that yield the same |
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summarizes what the Federal Board thinks is going on after their periodic meetings (on a national and regional level) |
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Encourage you to do more than you can do. There’s a responsibility to use your talents fully, for yourself & others. Magis isn’t screwing up, it’s sticking to business, getting it done, working hard, & doing more than you’re capable of doing. (you don’t know what you’re capable of until you try) Magis & the entrepreneur There are countless organizations working constantly to improve the community Be a board member on a nonprofit. “use develop gifts for others” “give back/more to the community” |
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Sirico How did he respond to the charge the business ethics is an oxymoron? |
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“The human thirst for the transcendent is what drives people to seek excellence, whether they acknowledge it or not.” |
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Sirico - Why use your talents fully & wisely? |
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Slacking off means you’re not offering your creativity & talents to help others. You have responsibility to (for everyone). When no one’s looking over your shoulder, keep working. There are no solutions, only tradeoffs. – Economist point of view |
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