Term
E-marketing affects traditional marketing in which of the following ways?
a. increases efficiency of traditional marketing functions
b. technologically transforms marketing strategies
c. decreases the reach of marketing campaigns
d. both A and B |
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Definition
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Term
A network that runs internally in an organization but uses Internet standards and browsers is
known as _____.
a. an Intranet
b. an Extranet
c. an Internet
d. the Web |
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Definition
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Term
The first wave of Internet Disruption saw firms offer ______.
a. products at premium pricing
b. tangible products that can be compared and are low priced
c. commodities available in large quantities
d. real estate |
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Definition
b. tangible products that can be compared and are low priced
page 8 |
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Term
Jason wanted to buy a bracelet for his girlfriend as a gift. He went to his local jeweler, but was not
satisfied, so he decided to shop online for the bracelet because ______.
a. all brick and mortar jewelers are going online
b. the Internet is a good place to get detailed information to buy a bracelet
c. bracelets bought at BlueNile.com are better than those in brick and mortar stores
d. He wants to show his girlfriend that he can buy a good bracelet on the Internet |
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Definition
. The Internet is a good place to get detailed information to buy a bracelet
page 14 |
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Term
SWOT analysis consists of all of the following except ______.
a. symptoms
b. weaknesses
c. opportunities
d. threats |
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Definition
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Term
A problem many dot‐com companies faced in the mid to late 90’s was that they ignored
______.
a. market share or growth
b. financial measurements
c. technology improvements
d. none of the above |
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Definition
b. financial measurements
page 35 |
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Term
The _____ is a blueprint that links the firm’s e‐business strategy with technology driven
marketing strategies and details the plan for implementation.
a. e‐marketing plan
b. business model
c. situation analysis
d. strategic plan |
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Definition
a. E-Marketing plan
page 46 |
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Term
The strategy of applying different price levels for different customers or situations is known
as _____.
a. dynamic pricing
b. online bidding
c. direct marketing
d. agent e‐business models |
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Definition
a. Dynamic Pricing
page 55 |
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Term
_____ are ideally suited for the broad range of e‐marketing activities.
a. Emerging economies
b. Developed countries
c. Underdeveloped countries
d. Least developed countries (LDCs) |
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Definition
b. Developing Countries
page 72-73 |
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Term
_____ means that between countries and between different groups of people within countries,
there is a wide division between those who have real access to information and
communication technology and those who do not.
a. Digital disparity
b. The digital divide
c. Technological division
d. Technological poverty |
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Definition
b. The Digital Divide
page 91 |
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Term
Which of the following is not an ethical issue currently confronting those who work in electronic
environments?
a. intellectual property
b. the role of privacy
c. freedom of expression
d. bandwidth restrictions |
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Definition
d. Bandwidth Restrictions
page 102 |
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Term
Traditionally, what has the law used to protect intangible or intellectual property rights?
a. copyrights
b. patents
c. trademarks
d. all of the above |
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Definition
d. All of the above
page 111 |
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Term
A form of trademark violation on the Internet is _____.
a. software piracy
b. cybersquatting
c. illegal music download
d. spidering |
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Definition
b. Cybersquatting
page 113 |
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Term
A complete marketing knowledge database includes all the data about _____.
a. customers
b. prospects
c. competitors
d. all of the above |
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Definition
d. All of the above
page 139 |
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Term
Secondary data is _____.
a. less important than primary data
b. is always publicly generated and available
c. is harder to gather than primary data
d. can be collected more quickly and less expensively than primary data |
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Definition
d. Can be collected more quickly and less expensively than primary data
page 143 |
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Term
The Internet is a fertile ground for primary data collection because of _____.
a. clickstream data collection
b. EDI
c. declining cooperation from consumers using traditional approaches
d. increasing payments to research subjects |
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Definition
c. Declining cooperation from consumers using traditional approaches
page 152 |
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Term
What is the main reason consumers do not use the Internet?
a. social
b. cultural
c. technological
d. all of the above |
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Definition
d. All of the above
page 171 |
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Term
High bandwidth allows consumers to enjoy which of the following services?
a. phone calls delivered over the Internet
b. delivery of music CD’s and movies over the Web
c. real‐time virtual reality
d. all of the above |
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Definition
d. All of the above
page 174-175 |
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Term
Which of the following constitutes the cost of a consumer’s resources for exchange?
a. money
b. time
c. energy
d. all of the above |
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Definition
d. All of the above
page 180-183 |
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Term
One way for marketers to watch the trends of Internet users is to _____.
a. monitor Web blogs
b. monitor search terms entered at Google and other search engines
c. measure the use of chat rooms
d. all of the above |
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Definition
b. Monitor search terms entered at Google and other search engines
page 185 |
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