Term
| What is an example of a Development Role |
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Definition
| Example: How will we achieve our organisation's mission through our meetings |
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Term
| What is an example of a Implementation Role |
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Definition
| Example: How will this event achieve organisational goals? How do we best achieve the defined event goals to meet organisational performance expectations |
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Term
| What are the three distinct elements of Strategic Planning? |
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Definition
| Discovery, Analysis and Planning |
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Term
| What does discovery refer to during the strategic planning process? |
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Definition
| Purpose of the event, Internal assessment and Business environment |
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Term
| What are the SMART objectives and their meanings? |
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Definition
Specific - should call out actions, results, behaviors that are to be achieved
Measurable - what element of the objective is to be measured and how
Attainable - challenging goals, yet realistic and within reach
Relevant - focused on what matters to the organisation and participants
Time-Based 0 achievable by a certain time |
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Term
| What does mission statement mean? |
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Definition
| The mission statement defines the purpose of the organisation. It generally remains unchanged over time |
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Term
| What does it mean when you are referring to goals? |
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Definition
| Goals are broad and general: they are expected to be achieved over a long-term horizon. Goals are used to achieve the mission |
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Term
| What are the objectives of an event? |
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Definition
| Objectives are specific and narrow and used to achieve a goal. Objectives tie directly to evaluation measures |
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Term
| What are 4 examples of SMART objectives? |
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Definition
| Sales focused, Education focused, Exhibit focused and Sustainability focused |
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Term
| What does the ER stand for in SMARTER? |
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Definition
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Term
| When determining feasibility of an event what are the internal factors? |
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Definition
| History, Financial feasibility, role of the event in the organisation's finances and overall strategy, availability of human resources, commitment and marketing and brand considerations |
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Term
| When determining feasibility of an event what are the external factors? |
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Definition
| Audience, Industry, Economic Context, Applicable legislation or regulatory requirements, economic and social impacts on hosting communities and risks |
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Term
| What are the examples of applicable key performance indicators (KPI)? |
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Definition
| Financial, Registration, Education, Exhibitors, Motivation, Sustainability, Planning, Marketing and Evaluation |
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Term
| What is a sustainable event? |
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Definition
| An event with a balanced approach to economic activity, environmental responsibility and social progress |
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Term
| What are the 4 R's for implementing a sustainable practice while planning an event? |
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Definition
| Rethink, Reduce, Re-Use and Recycle |
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Term
| When referring to the 4 R's - what does rethink mean? |
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Definition
| Replacing on-site printed materials with a mobile application |
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Term
| When referring to the 4 R's - what does reduce mean? |
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Definition
| Printing materials using both sides of the paper |
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Term
| When referring to the 4 R's - what does re-use mean? |
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Definition
| Printing signs without dates to allow of re-use at multiple events |
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Term
| When referring to the 4 R's - what does recycle mean? |
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Definition
| Recycling printed materials after the event |
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Term
| What are the elements of a sustainability plan for an event? |
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Definition
| Vision, principles, important issues, objectives, actions and initiatives, measurement and reporting, developing guidelines, communicating objectives internally, negotiating sustainable practices, informing attendees, on-site verification and promoting the sustainable event practices |
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Term
| What three factors do you consider when planning a sustainable event |
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Definition
| Environmental, Social and Economic |
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Term
| What are nine areas to look at when planning a environmental friendly event? |
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Definition
| Destination, Venue, Accommodation, Transportation, Food and Beverage, Exhibit Production, Communication and Marketing, On-site Procedures and Audiovisual |
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Term
| What does evaluation plan mean? |
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Definition
| It is how success is defined |
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Term
| What are the three stakeholders and their objectives? |
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Definition
Meeting Owner - Achievement of the purpose of the event.
Participants - Satisfaction scores on the evaluations
Exhibitors - Quality and quantity of leads |
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Term
| How is return on investment calculated (ROI)? |
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Definition
| ROI % = Net Monetary Benefits/Meeting Costs x 100 |
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Term
| What are the three phases of data collection? |
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Definition
| Pre-event data, On-site data and Post-event data |
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Term
| What are six data types for meetings and events in reference to ROI? |
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Definition
| Inputs/Indicators, Reaction and Perceived Value, Learning, Application and Implementation, Impact and Consequences, Return on Investment and Intangibles |
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Term
| What are five measured elements for meetings and events in reference to ROI? |
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Definition
| Financial results, program elements, exhibits, site and logistics and services. |
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Term
| Risk management plan sould be evaluated to verify that in includes the possibilities for which potential risks? |
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Definition
| Accident/Illness of attendee and/or speaker, Natural diasters, Civil unrest, Inability to travel for attendees and/or speakers. |
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