non-printing lines that appear on a document in desktop publishing software during the design phase to assist the developer in placing objects

lines that control the flow of text within columns and keep text out of the gutter (space between columns)

Desktop publishing tool used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents, such as a print media kit.

varies according to publication

Includes items and formats common to every page; used to maintain layout consistency

An example of how the final document should appear

selection of one or more document sizes and layouts for a project

illustrations and photographs used to convey meaning and add appeal

a print effect in which layout, type, or pictures appear to run off the edge of a page

also called a call-out, label used to identify parts of an illustration; can be in the form of a text box or a balloon

running text at the top and/or bottom of a document

line at the end of a continuing article that tells readers which page to refer to for the rest of the article

A smaller self-contained story inside a larger one which may or may not be related, usually boxed with its own headline and set off from the main text

Container for text that can be placed and formatted randomly

A semitransparent image in the background of printed material; may be text or object

dark background and light text; used for emphasis

contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the document

use font sizes and styles to differentiate between main and subheadings; use a consistent set for each

  headers and footers used to indicate dates, page numbers, running titles

use paragraph settings to adjust and control the space between paragraphs

used in varying weights and styles to add definition and organize the elements of a publication